Cases in Retailing: Operational Perspectives

This casebook on retailing contains 18 up–to–date cases collected under four main headings – Marketing & Merchandise Management; Buying/Supplier Relationships & Logistics; Operations and Customer Service; and Human Resource Management. All the cases illustrate commercial issues in the UK retail industry and have each been contributed by a consortium of retail teaching companies (CORTCO), including:
Marks and Spencer.
Sainsbury.
Post Office Counters.
Safeway.
Tesco.
CWS.


The cases have been contributed by a team of 22 authors from universities teaching retailing in the UK. The cases focus on the type of operational problems or issues likely to face young graduate managers in multiple retail businesses. The collaboration between major retailers and academic institutions has resulted in each case taking a highly practical, problem–solving approach.

Spis treści:
Case Editors and Contributors.
Foreword.
Preface.
The Cases.
Acknowledgements.
Part I: Marketing and Merchandising Management:.
1. Effective In–Store Promotion at Safeway: Melanie Chetwood (Manchester Metropolitan University).
2. Store Layout and Merchandising in Fashion Retailing: Malcolm Kikcup and Linda Moirano (Loughborough University Business School and Bournemouth University).
3. Store Merchandising in an Area of Urban Regeneratio: The Safeway Store at Crewe: Maureen Whitehead (Manchester Metropolitan University).
4. The Operational Implications of Locational Decision Making: A Case Study of the Belfast Co–operative: J. Pal (Manchester Metropolitan University).
5. Developing Customer Loyalty: The Saver Card Experience: Mohammed Rafiq (Loughborough University Business School).
Part II: Buyer/Supplier Relationships and Logistics:.
6. The Development of Petrol Retailing at Tesco: Mike Pretious (University of Abertay).
7. Scottish Co–op′s Meat Purchasing and Supply: Transferring Responsibility for Leakage and Improving Profits: Keith Laity (Manchester Metropolitan University).
8. Warehouse Management Systems at Tesco: John Davison (IBM (UK) Ltd).
9. Managing Stock Management III in Safeway Stores: John Davison (IBM (K) Ltd).
10. Retail Logistics: The Case of Tesco Stores: J. Fernie and L. Sparks (both University of Stirling).
Part III: Operations and Customer Service: .
11. Health Care Provision at Boots the Chemist: Stuart West (Oxford Brookes University Business School).
12. Post Office Counters: Gary Davies (Manchester Business School).
13. Developing a Security Strategy at Metro ′99: Joshua Bamfield (Nene College of Higher Education).
14. Electronic Customer Counting and Tracking Systems in Fashion Retailing: Malcolm Kirkup and Tim Denison (Loughborough University Business School and Cranfield School of Management).
15. Managing a Store Relocation Project: Marks and Spencer in Kendal: Malcolm Kirkup (Loughborough University Business School).
Part IV: Human Resource Management:.
16. CORTCO: Management Competencies for Graduate Recruits to the Retail Industry: Diane Preston (Loughborough University Business School).
17. A Tale of Two Store Managers: Performance Measurement at J. Sainsbury.
18. The PR Side of Recruitment and Selection: Diane Preston (Loughborough University Business School).
Index.

Nota biograficzna:
Cathy Hart is Sainsbury Retail Fellow.
Malcolm Kirkup, C&A Retail Fellow and Programme Director for the Retail Management Degree.
Diane Preston is a Lecturer in Human Resource Management.
Mohammed Rafiq, Lecturer in Retailing.
Paul Walley is a Lecturer in Operations Management at the University if Warwick Business School.

Okładka tylna:
This casebook on retailing contains 18 up–to–date cas es collected under four main headings – Marketing & Merchandise Management; Buying/Supplier Relationships & Logistics; Operations and Customer Service; and Human Resource Management. All the cases illustrate commercial issues in the UK retail industry and have each been contributed by a consortium of retail teaching companies (CORTCO), including:
Marks and Spencer.
Sainsbury.
Post Office Counters.
Safeway.
Tesco.
CWS.


The cases have been contributed by a team of 22 authors from universities teaching retailing in the UK. The cases focus on the type of operational problems or issues likely to face young graduate managers in multiple retail businesses. The collaboration between major retailers and academic institutions has resulted in each case taking a highly practical, problem–solving approach.