Information, Organization and Management: Expanding Markets and Corporate Boundaries

Amidst the accelerating change of an increasingly competitive global market. Information, Organization and Management demonstrates how business success in the global marketplace depends upon products and services rich in variety, value and instantly responsive to customer needs. This strengthening of the buyer′s position has turned customer service into an important decisive factor for a corporation′s market success. Competitive strategies must, therefore, re–evaluate the business–management goals of flexibility, time, quality and cost. Within the context of the new Information Age, Information, Organization and Management realizes:
∗ the important role of information in competition and market dynamics
∗ fundamental models of information and communication
∗ the potential of information and communication technology for organizational development in the market
∗ the modularization of the firm
∗ overcoming organizational boundaries through tele–cooperation
∗ the new role of the employee

Spis treści:
Information, Organization and Management: Toward the Boundary–less Organization.
Market Dynamics and Competition: The Fundamental Role of Information.
Fundamental Information and Communication Models: Insights into Communication and Information Behavior.
The Potential of Information Technology in Developing the Market–driven Organization.
Dissolution of Hierarchies: Modularization of Corporations.
Dissolution of Corporate Boundaries: Symbioses and Networks.
New Forms of Market Coordination: Electronic Markets.
Overcoming the Boundaries of Location: Telecooperation and Virtual Enterprises.
Rediscovering People as Resources: Improving Human Performance in Organizations.
References.
Index.

Nota biograficzna:
Rolf Wigand is Director of the Graduate Program in Information Resources Management at Syracuse University, New York. He researches and teaches in information management, strategic use of IT, electronic commerce, tele–communications and information policy. Arnold Picot of Lugwig–Maximilians University in Munich is head of the German Association of Professors in Business Administration and the German Economic Association. Ralf Reichwald holds the chair for General and Industrial Business Administration at the Technical University of Munich.

Okładka tylna:
Amidst the accelerating change of an increasingly competitive global market. Information, Organization and Management demonstrates how business success in the global marketplace depends upon products and services rich in variety, value and instantly responsive to customer needs. This strengthening of the buyer′s position has turned customer service into an important decisive factor for a corporation′s market success. Competitive strategies must, therefore, re–evaluate the business–management goals of flexibility, time, quality and cost. Within the context of the new Information Age, Information, Organization and Management realizes:
∗ the important role of information in competition and market dynamics
∗ fundamental models of information and communication
∗ the potential of information and communication technology for organizational development in the market
∗ the modularization of the firm
∗ overcoming organizational boundaries through tele–cooperation
∗ the new role of the employee