Island Tourism: Management Principles and Practice

The special problems and opportunities presented by island tourism are major new areas of interest for both tourism academics and professionals, prompting much discussion and debate. This is the first book to focus on how management and organisational issues affect small islands and their tourism industries, and to examine the factors which affect tourism on small islands. International contributors, including practitioners and researchers examine this important topic and discuss a diversity of inter–related themes, including policy areas; public/private sector planning partnerships; product development; marketing; human resource management; and sustainability. These general issues are complemented with case studies which illustrate the application of island management principles. For undergraduates, graduates and professionals in the tourism field, this book is an essential guide to island tourism management.

Spis treści:
Partial table of contents:
ISLAND TOURISM MANAGEMENT PRINCIPLES.
Island Tourism: An Introduction (M. Conlin & T. Baum).
Islands, Beaches and Life–Stage Marketing (C. Ryan).
ISLAND TOURISM MANAGEMENT PRACTICE.
Island–Based Urban Tourism: The Case of Victoria (P. Murphy).
Small–Scale Tourism Development in Bali (V. Long & G. Wall).
Indexes.

Okładka tylna:
The special problems and opportunities presented by island tourism are major new areas of interest for both tourism academics and professionals, prompting much discussion and debate. This is the first book to focus on how management and organisational issues affect small islands and their tourism industries, and to examine the factors which affect tourism on small islands. International contributors, including practitioners and researchers examine this important topic and discuss a diversity of inter–related themes, including policy areas; public/private sector planning partnerships; product deve lopment; marketing; human resource management; and sustainability. These general issues are complemented with case studies which illustrate the application of island management principles. For undergraduates, graduates and professionals in the tourism field, this book is an essential guide to island tourism management.