What I Learned From Sam Walton: How to Compete and Thrive in a Wal–Mart World

Praise for WHAT I LEARNED FROM SAM WALTON
"Michael Bergdahl′s book presents unique insights into the staggering international success of Wal–Mart. Throughout the pages of this book, you can almost hear Sam Walton himself coaching and inspiring his legion of employees to greatness."
—Tracy Mullin, President and CEO, National Retail Federation
"Retailers, non–retailers, manufacturers, and suppliers will enjoy Bergdahl′s insights into Wal–Mart′s service culture and its leadership icon, Sam Walton."
—Roger J. Dow, Senior Vice President Global and Field SalesMarriott International, Inc.
Bergdahl outlines his competitive strategy with the acronym P.O.C.K.E.T.S.
P—Price: Don′t try to compete on price; differentiate your product selection.
O—Operations: Break the retail "ready, shoot, aim" tactical orientation bydeveloping an actual strategy to compete.
C—Culture: Build a can–do culture with a strong sense of urgency. Communicate your values and beliefs over and over again to your employees.
K—Key Item Promotion/Product: Determine who you are and uniformly communicate your brand message to your entire team.
E—Expenses: Become obsessed about controlling costs.
T—Talent: Recruit constantly and hire people who have both experience and high potential.
S—Service: Never take your customer for granted. Empower your employees to make decisions involving customer concerns.

Spis treści:
Foreword.
Preface.
Acknowledgments.
Introduction: Picking Wal–Mart’s POCKETS—Strategies and Tactics I Learned From Sam Walton.
Chapter 1: Pricing Strategies and Tactics.
Chapter 2: Operational Strategies and Tactics.
Chapter 3: Cultural Strategies and Tactics.
Chapter 4: Key Item/Product Strategies and Tactics.
Chapter 5: Expe nse Control Strategies and Tactics.
Chapter 6: Talent Strategies and Tactics.
Chapter 7: Service Strategies and Tactics.
Conclusion.
Appendix: Competitive Business Strategies and Tactics Self–Assessment to Help You Evaluate Your Ability to Compete and Survive Against Wal–Mart.
Notes.
About the Author.
Index.

Nota biograficzna:
MICHAEL BERGDAHL worked with Sam Walton as Wal–Mart′s director of the Home Office People Division. He has also worked as a turnaround specialist for American Eagle Outfitters, and prior to that, he was on the supply side of retailing with PepsiCo′s Frito–Lay Division. Currently, Bergdahl is a full–time speaker and business coach—drawing on his twenty–seven years of business experience. He is the author of The 10 Rules of Sam Walton: Success Secrets for Remarkable Results, also published by Wiley.

Okładka tylna:
Praise for WHAT I LEARNED FROM SAM WALTON
"Michael Bergdahl′s book presents unique insights into the staggering international success of Wal–Mart. Throughout the pages of this book, you can almost hear Sam Walton himself coaching and inspiring his legion of employees to greatness."
—Tracy Mullin, President and CEO, National Retail Federation
"Retailers, non–retailers, manufacturers, and suppliers will enjoy Bergdahl′s insights into Wal–Mart′s service culture and its leadership icon, Sam Walton."
—Roger J. Dow, Senior Vice President Global and Field SalesMarriott International, Inc.
Bergdahl outlines his competitive strategy with the acronym P.O.C.K.E.T.S.
P—Price: Don′t try to compete on price; differentiate your product selection.
O—Operations: Break the retail "ready, shoot, aim" tactical orientation bydeveloping an actual strategy to compete.
C—Cultur e: Build a can–do culture with a strong sense of urgency. Communicate your values and beliefs over and over again to your employees.
K—Key Item Promotion/Product: Determine who you are and uniformly communicate your brand message to your entire team.
E—Expenses: Become obsessed about controlling costs.
T—Talent: Recruit constantly and hire people who have both experience and high potential.
S—Service: Never take your customer for granted. Empower your employees to make decisions involving customer concerns.