Enabling eBusiness: Integrating Technologies, Architectures and Applications

Enabling eBusiness describes the architecture and components for a comprehensive and robust eBusiness infrastructure. W.S. Whyte introduces the technical possibilities and issues in and around eBusiness and relates them to established business theory.
Looking at the entire supply chain – from supplier to customer – the book includes logistics, customer service, B2B operations, marketing and a lot more.
Enabling eBusiness helps technical and functional team leaders and strategists to get to grips with the requirements for distributed systems and on–line retailing. It is recommended reading for final year and postgraduate students in telecommunications, computer science, electrical engineering and business school courses.
Here you′ll find the answers to these questions – and more:
∗ How can you "seduce" customers into buying on–line?
∗ How do you get customers to trust you?
∗ What is database marketing?
∗ How do you make payment secure?

Spis treści:
Dedication.
Preface.
Introduction to eBusiness.
ELECTRONIC RETAILING.
The Principles of Electronic Retailing.
Retailing Network Technologies.
Retail Terminals.
The Retail (eCommerce) Server.
CREATING eBUSINESS.
eBusiness Systems Architecture.
Managing eBusiness Knowledge.
TRUST, SECURITY AND ELECTRONIC MONEY.
Trust.
Security.
Electronic Money.
SERVICE, SUPPLY AND MARKETING.
Service and Support.
Supply Chain Management.
Electronic Marketing.
Appendix A: ePeople: Choosing the Team.
Appendix B: eBusiness: The Future.
Bibliography.
Index.

Okładka tylna:
Enabling eBusiness describes the architecture and components for a comprehensive and robust eBusiness infrastructure. W.S. Whyte introduces the technical possibilities and issues in and around eBusiness and relates them to established business theory.
Looking at the entire supply chain – from supplier to customer – the book includes logistics, customer service, B2B operations, marketing and a lot more.
Enabling eBusiness helps technical and functional team leaders and strategists to get to grips with the requirements for distributed systems and on–line retailing. It is recommended reading for final year and postgraduate students in telecommunications, computer science, electrical engineering and business school courses.
Here you′ll find the answers to these questions – and more:
∗ How can you "seduce" customers into buying on–line?
∗ How do you get customers to trust you?
∗ What is database marketing?
∗ How do you make payment secure?