Geo–Business: GIS in the Digital Organization

Exploit the advantages of Geographic Information Systems in your business
Once the domain of cartographers and other specialists, Geographic Information Systems (GIS) are increasingly being employed by the business community. Location–based services, supply chain management, management of field–distributed equipment, geographical marketing and promotion, and the spatial web are some of the current business applications that make use of GIS principles.
Written specifically for the businessperson, Geo–Business: GIS in the Digital Organization is the first book to provide comprehensive coverage of GIS applications in the business and organizational environment. Going beyond a strictly geographical focus, this book sets GIS in the context of business information systems and other business sub–disciplines such as logistics, marketing, finance, and strategic management. It presents from an organizational?perspective the advantages of spatially enabling existing enterprise systems and illustrates how GIS is applied in the real world through rigorous case study analyses of twenty companies, including Baystate Health, Chico′s, Kaiser Permanente, Lamar Advertising Company, Rand McNally, Southern Company, Sears Roebuck, and Sperry Van Ness.
In this book, you′ll find out:
What GIS is and how it can be integrated into your organization′s existing information infrastructure
How GIS is currently making businesses better, and how you can apply the same techniques to your industry or organization
The expanding roles of GIS and spatial technologies in the web and mobile environments
The ethical, legal, and security issues of spatial technologies
How to conduct a cost / benefit and ROI analyses for GIS
Grounded in the real world of business and IT, Geo–Business will show you how spatially enabling your IT systems can give you a unique advantage to beat your com petitors in the market, win and retain customers, grow your business, make better decisions, develop new products and services, and optimize your workflow.

Spis treści:
1. GIS in the Digital Economy.
2. Information Systems and GIS.
3. Supporting Business Decisions.
4. Enterprise Applications.
5. Customer Facing GIS: Web, E–Commerce, and Mobile Solutions.
6. Spatial Systems Development.
7. The Value of Investing in GIS.
8. Managing Spatial Data.
9. Organizational and Industry Aspects.
10. Industries and Outsourcing.
11. Ethical, Legal, and Security Issues of Spatial Technologies.
12. GIS and Business Strategy.

Nota biograficzna:
James B. Pick is Professor of Business at the University of Redlands, California, where he served as Chair of the Department of Management and Business and the School of Business School Faculty Assembly. He holds a BA from Northwestern University and PhD from University of California, Irvine. He has published?ten books, including Mexico Megacity, Exploring the Urban Community: A GIS Approach, and Geographic Information Systems in Business, and over 100 peer–reviewed journal articles, book chapters, and papers. He has received numerous grants and awards, including a Fulbright Senior Scholar Award for Mexico, and faculty awards for outstanding research and teaching.

Okładka tylna:
Exploit the advantages of Geographic Information Systems in your business
Once the domain of cartographers and other specialists, Geographic Information Systems (GIS) are increasingly being employed by the business community. Location–based services, supply chain management, management of field–distributed equipment, geographical marketing and promotion, and the spatial web are some of the current business applications that make use of GIS principles.
Written specifically for the businessperson, Geo–Business: GIS in the Di gital Organization is the first book to provide comprehensive coverage of GIS applications in the business and organizational environment. Going beyond a strictly geographical focus, this book sets GIS in the context of business information systems and other business sub–disciplines such as logistics, marketing, finance, and strategic management. It presents from an organizational?perspective the advantages of spatially enabling existing enterprise systems and illustrates how GIS is applied in the real world through rigorous case study analyses of twenty companies, including Baystate Health, Chico′s, Kaiser Permanente, Lamar Advertising Company, Rand McNally, Southern Company, Sears Roebuck, and Sperry Van Ness.
In this book, you′ll find out:
What GIS is and how it can be integrated into your organization′s existing information infrastructure
How GIS is currently making businesses better, and how you can apply the same techniques to your industry or organization
The expanding roles of GIS and spatial technologies in the web and mobile environments
The ethical, legal, and security issues of spatial technologies
How to conduct a cost / benefit and ROI analyses for GIS
Grounded in the real world of business and IT, Geo–Business will show you how spatially enabling your IT systems can give you a unique advantage to beat your competitors in the market, win and retain customers, grow your business, make better decisions, develop new products and services, and optimize your workflow.