Avon: Building The Worlds Premier Company For Women

Building the World′s Premier Company for Women
"For 119 years, Avon has empowered countless women with every lipstick, powder, and face cream sold. It′s wonderful to read about a brand that has made the world a prettier place in so many ways."
—Kerry Diamond Harper′s Bazaar Beauty Director and author of Kevyn Aucoin: A Beautiful Life
"By providing women with an unlimited opportunity for career success, Avon harnessed the power of a committed sales force to win customers and grow the business. The company′s success story is testimony to the importance of focusing on your core business while recognizing the changes taking place with your customers and the environment. The heart of any successful business is its people and, as this book clearly demonstrates, reawakening its heritage and strength has truly propelled Avon into the future." ?
—Mary Sammons President and CEO, Rite Aid Corporation
"This book does more than just chronicle Avon′s successful rediscovery and refocusing of its core competency. It tells the story of what makes the company tick. The book is an excellent primer on how to successfully make alternative forms of distribution work. It′s also a lesson in circumnavigating the treacherous waters all companies eventually face when it seems their core concept has become passé."
—Allen Burke Director of Merchandising, QVC, Inc.
"What makes the Avon story so fascinating is that it has no denouement. The dramatic tale continues to evolve. The author′s incisive revelations, in tracing the company′s roller coaster ride, capture the extraordinary personalities and entrepreneurial strategies of one of America′s most spellbinding success stories."
—Annette Green President Emeritus, The Fragrance Foundation

Nota biograficzna:
LAURA KLEPACKI is an experienced journalist who has covered the beauty, marketing, and consumer products industries for ma ny years. The former mass–market beauty editor for Women′s Wear Daily, Klepacki has long reported on Avon and is a noted expert on the multibillion–dollar health and beauty care industry.

Okładka tylna:
Building the World′s Premier Company for Women
"For 119 years, Avon has empowered countless women with every lipstick, powder, and face cream sold. It′s wonderful to read about a brand that has made the world a prettier place in so many ways."
—Kerry Diamond Harper′s Bazaar Beauty Director and author of Kevyn Aucoin: A Beautiful Life
"By providing women with an unlimited opportunity for career success, Avon harnessed the power of a committed sales force to win customers and grow the business. The company′s success story is testimony to the importance of focusing on your core business while recognizing the changes taking place with your customers and the environment. The heart of any successful business is its people and, as this book clearly demonstrates, reawakening its heritage and strength has truly propelled Avon into the future." ?
—Mary Sammons President and CEO, Rite Aid Corporation
"This book does more than just chronicle Avon′s successful rediscovery and refocusing of its core competency. It tells the story of what makes the company tick. The book is an excellent primer on how to successfully make alternative forms of distribution work. It′s also a lesson in circumnavigating the treacherous waters all companies eventually face when it seems their core concept has become passé."
—Allen Burke Director of Merchandising, QVC, Inc.
"What makes the Avon story so fascinating is that it has no denouement. The dramatic tale continues to evolve. The author′s incisive revelations, in tracing the company′s roller coaster ride, capture the extraordinary personalities and entrepreneurial strategies of one of America′s most spellbinding success stories."
—Annette Green President Emeritus, The Fragrance Foundation