Global Meetings and Exhibitions

THE WILEY EVENT MANAGEMENT SERIES

How to plan and execute memorable meetings andexhibitions

Helpful strategies and tools for success in the internationalmarket!

Global Meetings and Exhibitions is the result of twodecades worth of planning, managing, and executing multinational,multicultural events across the globe. Carol Krugman, CMP, CMM, andRudy R. Wright, CMP, have culled their world–class advice into asingle, complete resource for the next generation of meetingprofessionals. This comprehensive guide illuminates the proceduresand nuances of planning and executing multinational andmulticultural events. It offers everything you need to know,including the skills in multinational operations capabilities andcross–cultural awareness that are critical in today′smarketplace.

Complete with sample forms and checklists, this hands–onresource walks you through everything you need to know about:

Planning Budgeting Logistics Venue selection Risk management contingency planning Cross–cultural operations

The Wiley Event Management Series Series Editor, Dr. JoeGoldblatt, CSEP

The Wiley Event Management Series provides professionals withthe essential knowledge and cutting–edge tools they need to excelin one of the most exciting and rapidly growing sectors of thehospitality and tourism industry. Written by recognized experts inthe field, the volumes in the series cover the research, design,planning, coordination, and evaluation methods as well asspecialized areas of event management.

Series Editor Foreword.

Foreword. 

Preface.

Acknowledgements.

Chapter 1. Fundamentals of Meetings, Conventions andExhibitions.

Chapter 2. Deciding Factors.

Chapter 3. Destination Assessment.

Chapter 4. Organizing and Hosting International Events.

Chapter 5. Managing Currency and Finances.

Chapter 6. Program Planning and Development.

Chapter 7. Cultural Consideration.

Chapter 8. Marketing the Event.

Chapter 9. International Contracts and Legalities.

Chapter 10. Implementing the Meeting Plan.

Chapter 11. Global Exhibitions.

Chapter 12. On–Site Operations.

Chapter 13. Preparing for Travel Abroad.

Chapter 14. Safety and Security.

Chapter 15. Event Technology.

Appendix 1: Major Meeting Industry Associations andOrganizations.

Appendix 2: Meeting Software and Services.

Appendix 3 Checklist.

Appendix 4: Criteria for Venue Selection.

Appendix 5: Sample Quiz.

Appendix 6: Program Guidelines for Global Meetings.

Appendix 7: Guidelines for Hosting InternationalVisitors.

Appendix 8:Glossary of International Financial Terms..

Appendix 9: Sample Schedules.

Appendix 10: Budget Worksheet.

Appendix 11: Forms.

Appendix 12: Case Studies.

Index. 

CAROL KRUGMAN, CMP, CMM, is Director of Client Services forThe George P. Johnson Company in North Easton, Massachusetts.Formerly president and CEO of Krugman Group International Inc., aglobal meeting management company, she is a frequent speaker oninternational meetings both in the United States and abroad.

RUDY R. WRIGHT, CMP, is a professional event organizer,filmmaker, and author. He is a founding member and past presidentof Meeting Professionals International. He is the author of TheMeeting Spectrum: An Advanced Guide for Meeting Professionals, andhas served in editorial capacities for Successful Meetings andIncentive Travel International, Meeting News, The MeetingProfessional, and Proceedings of the International Summit onProfessional/Association Education.