Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising Success

A comprehensive best–practices approach to developing multiple strategies for using the Internet to boost your nonprofit′s success
Nonprofit Internet Strategies helps all types of charitable organizations analyze and select best practices for developing multiple Internet strategies to integrate with their traditional marketing, communications, and fundraising methods, in order to:Advance their causesInform their publicRaise public confidence and trust in their mission and visionEngender gifts, grants, and contributions, as well as new advocates and volunteer supporters
Featuring an international group of contributors, this practical manual provides global applications with how–to guidance and proven, practical methods for using the advantages of the Internet in all areas of public awareness and mass communications.

Spis treści:
Foreword.
Introduction.
CHAPTER 1: ePhilanthropy Strategy: Where Relationship Building, Fundraising, and Technology Meet (Ted Hart, ACFRE, ePMT ePhilanthropyFoundation.org).
CHAPTER 2: It All Begins with Strategy: Using the Internet as a Strategic Tool (Anthony J. Powell, CFRE, ePMT Blackbaud Consulting Services).
CHAPTER 3: Multichannel Marketing (Marcelo Iñarra Iraegui, ePMT Greenpeace International).
CHAPTER 4: Staffing ePhilanthropy (Tim Mills–Groninger IT Resource Center).
CHAPTER 5: Integrating Online and Offline Databases to Serve Constituents Better (Jeff Gignac, CFRE, ePMT JMG Solutions, Inc.; Pamela Gignac JMG Solutions, Inc.).
CHAPTER 6: Online Community Building (George Irish, ePMT HJC New Media).
CHAPTER 7: Building Successful Online Communities (Sheeraz Haji, ePMT GetActive Software; Greg Neichin GetActive Software).
CHAPTER 8: Building Your Brand Online (Jason Mogus, ePMT Communicopia.net; Pattie LaCroix, ePMT Communicopia.net).
CHAPTER 9: Inspiring Donors Online: How Your Message Can Make People Feel Extraordinary (Todd Baker Champions of Philanthropy).
CHAPTER 10: Online Advocacy: How the Internet Is Transforming the Way Nonprofits Reach, Motivate, and Retain Supporters (Vinay Bhagat, ePMT Convio, Inc.).
CHAPTER 11: Volunteer Recruitment and Management (Alison Li, ePMT HJC New Media).
CHAPTER 12: e–Stewardship or e–VRM: Building and Managing Lasting and Profitable Relationships Online (Jason Potts, ePMT THINK Consulting Solutions).
CHAPTER 13: Introduction to Building an Integrated Fundraising Strategy (Stephen Love, ePMT Vervos; Shelby Reardon Craver, Mathews, Smith & Company).
CHAPTER 14: Annual Giving: Acquiring, Cultivating, Soliciting, and Retaining Online Donors (Michael Johnston, ePMT HJC New Media).
CHAPTER 15: Special Events and Sponsorships (Philip King, ePMT Artez Interactive; Dianne Sheridan Artez Interactive).
CHAPTER 16: Seeking Big Gifts Online: Planned Giving and Major Gifts (Michael Johnston, ePMT HJC New Media).
CHAPTER 17: Institutional Support: Foundation and Corporate Giving (Bob Carter, Ketchum; Kristina Carlson, CFRE, ePMT FundraisingINFO.com).
CHAPTER 18: ePhilanthropy Regulation and the Law (Bruce R. Hopkins Polsinelli Shalton Welte Suelthaus P.C.).
CHAPTER 19: Evaluating ePhilanthropy Programs (James M. Greenfield, ACFRE, FAHP J.M. Greenfield & Associates).
CHAPTER 20: The Future of ePhilanthropy: Final Thoughts (Michael Johnston, ePMT HJC New Media).
APPENDIX A: ePhilanthropy Code of Ethical Online Philanthropic Practices.
APPENDIX B: The Ten Rules of ePhilanthropy Every Nonprofit Must Know.
APPENDIX C: APRA Statement of Ethics.
APPENDIX D: The Gilbert E–Mail Manifesto for Nonprofits.
APPENDIX E: Glossary of Terms.
Index.

Nota biograficzna:
TED HART is founder and President of the international ePhilanthropy Foundation (ephilanthropy.org), headquartered in Washington, D.C., and dedicated to fostering the ethical use of the Internet for philanthropic purposes.
JAMES M. GREENFIELD, ACFRE, FAHP, has served, since 1962, as a fundraising executive to three universities and five hospitals on both the east and west coasts of the United States and in between. He retired from Hoag Memorial Hospital Presbyterian in 2001 after fourteen years as senior vice president of resource development and executive director of the Hoag Hospital Foundation.
MICHAEL JOHNSTON is an expert in fundraising and helping nonprofit agencies maximize the benefits they get from using the Internet. He has worked with more than a hundred nonprofit organizations ranging from hospitals to third–world development organizations and peace and disarmament groups, in Canada, the United States, and the U.K.

Okładka tylna:
A comprehensive best–practices approach to developing multiple strategies for using the Internet to boost your nonprofit′s success
Nonprofit Internet Strategies helps all types of charitable organizations analyze and select best practices for developing multiple Internet strategies to integrate with their traditional marketing, communications, and fundraising methods, in order to:Advance their causesInform their publicRaise public confidence and trust in their mission and visionEngender gifts, grants, and contributions, as well as new advocates and volunteer supporters
Featuring an international group of contributors, this practical manual provides global applications with how–to guidance and proven, practical methods for using the advantages of the Internet in all areas of public awareness and mass communications.