May I Have Your Attention, Please?: Build a Better Business by Telling Your True Story

Praise for May I Have Your Attention, Please?
"Chris Hilicki is a master brand–builder. She has given us a much needed awakening to the foundation for true success. Hilicki brings you to complete discovery and execution of brand awareness and wholeness. This book is a must–read for everyone in your organization searching for lasting and meaningful success."
—Tom Hill, founder of The Eagle Institute, coauthor of Chicken Soup for the Entrepreneurial Soul
"Chris Hilicki has a special talent of packaging her personal and professional experiences as a gift to all in May I Have Your Attention, Please? This book is packed with value and application for all organizational levels from top to bottom. In today′s world, where brand building and brand awareness cross over multiple generations and cultures, this book captures their true essence!"
—Michael Brown, Vice President, American Greetings Corporation
"May I Have Your Attention, Please? is a profoundly simple self–improvement book for everybody espousing the most basic of human values for tremendous success: tell the truth and don′t be afraid to be who you really are. I have never known anyone who understands branding so intuitively and who has the capacity to explain it and accomplish it so fundamentally than Chris Hilicki does with this essential branding bible."
—Nancy Steingard, cofounder of 2 Friends Entertainment, former senior vice president, Sesame Workshop of Sesame Street
"May I Have Your Attention, Please? is the kind of book the world needs. The greatness of the human mind is that any time you learn something new dots are connected and the brain is rewired. I think this book will rewire minds and change a lot of lives for the best."
—B.J. Bueno, coauthor of The Power of Cult Branding
"A truly thought–provoking book for those looking for greater success in their personal or professional lives."
—Mary Kay Lee, forme r director of brand & retail marketing, The Walt Disney Company

Spis treści:
Foreword.
Preface.
Acknowledgments.
Part ONE: Believe in the Brand.
Chapter ONE: Everyone Needs a Little Attention, Brands Need a Lot.
Chapter TWO: True Confession: Good for the Soul, Great for the Brand.
Chapter THREE: Brand–Stand: Your Platform for Success.
Chapter FOUR: Bring On the Brand.
Part TWO: Build the Brand.
Chapter FIVE: Making a Brand Impression.
Chapter SIX: Brand Relativity.
Chapter SEVEN: Planning for Your Brand.
Chapter EIGHT: Getting Results from Your Brand.
Chapter NINE: Sustaining the Results You Get from Your Brand.
Chapter TEN: Conclusion—Back to You.
Notes.
Index.
About the Author.

Nota biograficzna:
CHRIS HILICKI is founder and Vice Chair of Dalmatian Press, one of the most successful children′s book companies in the United States. Formerly a scientist and now a publishing leader, she regularly speaks before industry leaders, live television audiences, and large conventions. Chris has been interviewed for Forbes, Inc., the Wall Street Journal, Southern Living, and Publishers Weekly. She has appeared on television shows as a featured guest and as a regular reporter with expertise on building brands based on the truth and true stories. Visit www.chrishilicki.com.

Okładka tylna:
Praise for May I Have Your Attention, Please?
"Chris Hilicki is a master brand–builder. She has given us a much needed awakening to the foundation for true success. Hilicki brings you to complete discovery and execution of brand awareness and wholeness. This book is a must–read for everyone in your organization searching for lasting and meaningful success."
—Tom Hill, founder of The Eagle Institute, coauthor of Chicken Soup for the Entrepreneurial Soul
"Chris Hilicki has a special talent of packaging her personal and pro fessional experiences as a gift to all in May I Have Your Attention, Please? This book is packed with value and application for all organizational levels from top to bottom. In today′s world, where brand building and brand awareness cross over multiple generations and cultures, this book captures their true essence!"
—Michael Brown, Vice President, American Greetings Corporation
"May I Have Your Attention, Please? is a profoundly simple self–improvement book for everybody espousing the most basic of human values for tremendous success: tell the truth and don′t be afraid to be who you really are. I have never known anyone who understands branding so intuitively and who has the capacity to explain it and accomplish it so fundamentally than Chris Hilicki does with this essential branding bible."
—Nancy Steingard, cofounder of 2 Friends Entertainment, former senior vice president, Sesame Workshop of Sesame Street
"May I Have Your Attention, Please? is the kind of book the world needs. The greatness of the human mind is that any time you learn something new dots are connected and the brain is rewired. I think this book will rewire minds and change a lot of lives for the best."
—B.J. Bueno, coauthor of The Power of Cult Branding
"A truly thought–provoking book for those looking for greater success in their personal or professional lives."
—Mary Kay Lee, former director of brand & retail marketing, The Walt Disney Company