Creating Strategic Leverage: Matching Company Strengths with Market Opportunities

Not only examines how to analyze industry structure and how to determine your company′s competitive position within it, but also details how to use such analysis in order to gain the competitive edge by anticipating or changing the rules of the game––even changing the game itself. Provides clear, concise solutions to some major problems such as how to describe and communicate a strategy and how to determine what′s feasible and what′s not, depending on your company′s position. Packed with case studies from such industries as AT&T, Federal Express, United Airlines and more.

Spis treści:
UNDERSTANDING STRATEGIC LEVERAGE.
Strategic Leverage: A New Paradigm.
Industry Structure and Strategic Leverage.
How Competitive Position Restricts Leverage and Limits Choices.
How Competitive Forces Affect Leverage.
ANALYZING STRATEGIC LEVERAGE.
Analyzing Freedom of Maneuver.
Likely Returns of the Three Generic Strategies.
How Strategic Leverage and Company Choices Change as Industries Evolve.
Strategic Mapping: A Tool for Visualizing Leverage.
Using Market Signals to Create or Modify Leverage.
EXPLOITING STRATEGIC LEVERAGE.
Selecting Strategies That Exploit Leverage.
How Successful New Products Capitalize on Leverage.
How Strategic Leverage Influences Product Tactics.
Why Channels Can Become Industry ``Fault Lines′′.
Using Pricing to Create, Maneuver and Maintain Leverage.
Notes.
Index.