StreetSmart Marketing

A ``how–to′′ guide to low–cost, effective marketing for small businesses and franchises. Shows you how to out–think the competition without out–spending them. Includes case histories of successful low–cost publicity campaigns that make for lively reading. Includes a wealth of tips on how to get press coverage without paying for it, increase sales through ``grass–roots′′ marketing, get publicity exposure by promoting charities, manage inexpensive promotions with the help of local organizations, and negotiate the best possible local radio, television, newspaper, or outdoor advertising deal.

Spis treści:
Confessions of a Streetfighter––A Lesson in Chutzpah.
12 Ways to Isolate, Infiltrate, and Dominate Your Marketplace.
Rejection–Free Skills for Community Cooperation.
How to Profit from the Nonprofits.
Surefire Strategies for Free Local Publicity.
Upping Sales on Location.
StreetSmart Tele–Selling and Mail with Moxie.
How to Squeeze More from Your Mass–Media Budget.
Converting Your Concepts to Combat.
Epilogue.
Resource Guide.
Index.