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Wydawcy

Literatura do programów

What is Chatgpt Doing... and Why Does it Work? - ISBN 9781579550813

Principles of Linear Algebra with Mathematica - ISBN 9780470637951

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Advanced Engineering Mathematics with Mathematica - ISBN 9780367893255

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Mathematica by Example, 5th edition - ISBN 9780128124819

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Informacje szczegółowe o książce

New Product Development: Managing and Forecasting for Strategic Success

ISBN 9780471572268

Autor: Robert J. Thomas

Wydawca: Wiley

Dostępność: 3-6 tygodni

Cena: 290,85 zł

Przed złożeniem zamówienia prosimy o kontakt mailowy celem potwierdzenia ceny.

Informacje dodatkowe
Opis książki

ISBN13:	9780471572268
ISBN10:	0471572268
Autor:	Robert J. Thomas
Oprawa:	Paperback
Rok Wydania:	1993-11-19
Ilość stron:	368
Wymiary:	245x197
Tematy:	KM

Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts.

Spis treści:
STRUCTURING NEW PRODUCT DEVELOPMENT.
Why New Product Development?.
Mediating Turbulent Business Environments.
Anticipating Market Acceptance of New Products.
Preparing the Organization for New Product Development.
MANAGING NEW PRODUCT DEVELOPMENT.
The Ongoing Process of New Product Development.
Building a New Product Decision Support System.
NEW PRODUCT DEVELOPMENT AND FORECASTING.
Estimating Market Opportunity for New Products.
New Product Sales Forecasting.
New Product Financial Control.
IMPLEMENTING NEW PRODUCT DEVELOPMENT.
Test Marketing New Products.
Market Entry Decisions.
Launching and Tracking New Product Programs.
Notes.
Indexes.