How to Promote, Publicize, and Advertise Your Growing Business: Getting the Word Out without Spending a Fortune

Builds on what you already know about communications as a basis for becoming an expert in getting messages out to your own marketplace. In–depth coverage explains how to create, manage and produce cost effective advertising, publicity, brochures, catalogs and public relations events. Provides succinct guidelines, step–by–step checklists, easy–to–use charts, money–saving tips for budgets of all sizes and real–world examples which demonstrate the concepts in action.

Spis treści:
Partial table of contents:
Marketing Communications: Creating Your Company′s Voice to the World.
Advertising: Making It from Message to Media Without a Migraine.
Special Events: Producing Seminars, Conferences, and Community Activities for More Recognition.
Other Communication Tools: Using Identity, Tradeshows, Packaging, and Special Promotions for Best Results.
The Best Vendors for a Project: Matching Personalities and Capabilities to Your Needs.
Common Marketing Communications Problems: Recognizing Them and Bailing Yourself Out Before It′s Too Late.
The Marketing Communications Glossary.
Useful References.
Bibliography.
Index.