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Informacje szczegółowe o książce

Bank Marketing for the 90s: New Ideas from 55 of the Best Marketers in Banking

ISBN 9780471522645

Autor: Don Wright

Wydawca: Wiley

Dostępność: 3-6 tygodni

Cena: 1 368,15 zł

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Opis książki

ISBN13:	9780471522645
ISBN10:	0471522643
Autor:	Don Wright
Oprawa:	Hardback
Rok Wydania:	1991-05-30
Ilość stron:	228
Wymiary:	228x155
Tematy:	KF

Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its survival. Profound changes have occurred in the use and influence of marketing in the banking industry. Contains the best marketing ideas for financial institutions in the 1990′s, developed by some of the top and most respected marketers in banking.

Spis treści:
The New World of Banking.
Marketing for Survival and Progress.
55 Ideas from Some of Banking′s Best Marketers.
Removing the Barriers to Good Marketing.
Keep Looking for Great Ideas.
Index.