Competitor Analysis: Turning Intelligence into Success

The seminal work of Michael Porter in the 1980s provided a conceptual basis to competitor analysis which has stood the test of time. The emphasis of his work, and of many books by other authors which followed it, has been on the why and what of competitor analysis. David Hussey and Per Jenster′s book moves beyond this to the problems faced by organizations in applying the concepts at a practical level. It shows how real companies can use competitor intelligence and analysis in real situations.
Three major strands are drawn out by this book, which shows how to:
∗ obtain competitor information in a legitimate way
∗ analyse information so that competitors can be better understood, and strategic options explored
∗ develop ways of achieving competitive advantage which may move the organization ahead of others in the industry
This book provides a comprehensive guide for marketing and planning practitioners, managers and management consultants to enable them to improve the competitor information and intelligence available to their organizations, and to use it to gain advantages over the competition. The book goes beyond the broad concepts, and gives various analytical techniques and approaches, and shows how to develop strategies for both attack and defence. It includes numerous cameo examples, a case history of how an organization undertook competitor analysis in an industry with little coherent published information, worked examples of many of the methods suggested, as well as a number of case studies of various industry situations. The text builds on a sound conceptual foundation, and draws heavily on the author′s practical experience.

Spis treści:
Series Foreword.
Preface.
About the Authors.
The Foundations for Competitor Analysis.
Attack, Defend or Collaborate?
Industry Analysis – Key to Understanding the Competitive Arena.
Industry Analysis in Practice.
Using Critical Succe ss Factors in Planning.
Understanding Competitors: Methods of Analysis.
Sources of Information for Competitor Analysis.
Competitor Analysis in Practice: A Case History.
Assessment of National Competitiveness: A European Example.
Organizing for Competitor Analysis.
The European Wine Industry.
The World Flavour Industry.
The West European Car Rental Industry.
Index. 
 

Nota biograficzna:
DAVID HUSSEY is a well–known international authority on strategic management, with experience as both a practitioner in and a consultant to major companies from many industries. He was 18 years with Harbridge House (14 years as Managing Director of Harbridge Consulting Group Ltd). He is author or editor of over 25 books on strategy or management development. One of the founders of the Strategic Planning Society, and a director of the Japan Strategic Management Institute, he is currently visiting professor in strategic management at Nottingham Business School. He is former editor of the Journal of Strategic Change. His current interests include the development of practical strategic analysis methods, and improvements to the process of implementing strategic decisions.
PER V. JENSTER is Research Professor at the Copenhagen Business School, Denmark, and Associated Director of Company Programs at the Center for Industrial Management Industrial Development, Lausanne, Switzerland. He was previously Professor at the International Institute for Management Development (IMD), where he was Director of IMD′s Managing Industrial Market Strategy program. He holds a Cand.Oecon from the University of Aarhus (Denmark) and Ph.D in Strategic Management and Information Systems from the University of Pittsburgh. He is the author of six text books dealing with strategic management and industrial marketing, and numerous articles and case studies within the strategy and marketing area. His research interests lie in outsourcing and facil ity management by industrial firms and supply chain management.

Okładka tylna:
The seminal work of Michael Porter in the 1980s provided a conceptual basis to competitor analysis which has stood the test of time. The emphasis of his work, and of many books by other authors which followed it, has been on the why and what of competitor analysis. David Hussey and Per Jenster′s book moves beyond this to the problems faced by organizations in applying the concepts at a practical level. It shows how real companies can use competitor intelligence and analysis in real situations.
Three major strands are drawn out by this book, which shows how to:
∗ obtain competitor information in a legitimate way
∗ analyse information so that competitors can be better understood, and strategic options explored
∗ develop ways of achieving competitive advantage which may move the organization ahead of others in the industry
This book provides a comprehensive guide for marketing and planning practitioners, managers and management consultants to enable them to improve the competitor information and intelligence available to their organizations, and to use it to gain advantages over the competition. The book goes beyond the broad concepts, and gives various analytical techniques and approaches, and shows how to develop strategies for both attack and defence. It includes numerous cameo examples, a case history of how an organization undertook competitor analysis in an industry with little coherent published information, worked examples of many of the methods suggested, as well as a number of case studies of various industry situations. The text builds on a sound conceptual foundation, and draws heavily on the author′s practical experience.