Managing Reputational Risk: Curbing Threats, Leveraging Opportunities

The collapse of public trust following the US corporate scandals has tarnished the reputations of businesses and their leaders. Integrity, accountability, responsibility, inclusiveness and transparency are the new watchwords for organisations seeking high self–esteem and the admiration of their stakeholders. Reputation is no longer the preserve of the PR department and its spin doctors. Sustaining a good reputation in the longer–term requires strong leadership from the top, effective teamwork throughout the business, robust management, monitoring and reporting mechanisms, careful screening of customers and suppliers and the active co–operation of external partners.

Spis treści:
List of Figures.
List of Tables.
Preface.
Acknowledgements.
Chapter 1. Reputation Unravelled.
Chapter 2. The Business Case for Reputation Risk Management.
Chapter 3. Risk Management: An Overview.
Chapter 4. Identifying, Prioritising and Responding to Risks.
Chapter 5. Making Reputation Risk Management Everyone′s Business.
Chapter 6. Managing Threats and Opportunities to Reputation.
Chapter 7. Reputation in the Spotlight.
Chapter 8. Peace of Mind Through Audit and Assurance.
Chapter 9. Bolstering Reputation Through Transparent Reporting and Communications.
Chapter 10. Maintaining Momentum.
Chapter 11. Towards a Sustainable Reputation.
Chapter 12. Future Challenges and Opportunities.
Appendix A: The Hermes Principles.
Appendix B: Appendix to the Turnbull Report.
Appendix C: BP′s Policy Commitment on Ethical Conduct.
Appendix D: Twelve Steps for Implementing a Code of Business Ethics.
Glossary.
Index.

Nota biograficzna:
Jenny Rayner is an independent UK–based consultant. In 1999 Jenny founded Abbey Consulting to provide consultancy and training on the positive management of risk to improve performance and protect and enhance reputation. Her previous co rporate career spanned over 20 years in a wide range of sales, marketing, purchasing, logistics, supply chain and general business management roles, latterly as a Chief Internal Auditor with ICI. 
Jenny writes and lectures extensively on risk management, corporate governance, corporate social responsibility and reputation. She is executive editor of the Business Risk Management Handbook and joint executive editor of the Corporate Social Responsibility Monitor. Her study, Risky Business: towards best practice in managing reputation risk, was published by the Institute of Business Ethics in 2001. Jenny lives in Cheshire with her husband Keith and daughters Jo and Dani.  


Okładka tylna:
The collapse of public trust following the US corporate scandals has tarnished the reputations of businesses and their leaders. Integrity, accountability, responsibility, inclusiveness and transparency are the new watchwords for organisations seeking high self–esteem and the admiration of their stakeholders. Reputation is no longer the preserve of the PR department and its spin doctors. Sustaining a good reputation in the longer–term requires strong leadership from the top, effective teamwork throughout the business, robust management, monitoring and reporting mechanisms, careful screening of customers and suppliers and the active co–operation of external partners.