Heartland: How to Build Companies as Strong as Countries

Every few years an idea comes along that changes the way we look at the world of business. Heartland is a book that encapsulates such an idea.
Old models of competitiveness are nearing exhaustion. Few firms are genuinely global, almost all are still tied to their home market. Most firms are increasingly alike, competing on the same grounds and with the same technology. Talented employees are in short supply and ever more fickle. Margins are under gathering pressure and global revenue growth is suffering its first serious check in ten years. The battle to differentiate has never been greater and the ideas for how to do so never in shorter supply. The need for a new model to take firms to the next stage of evolution is now acute.
This book proposes a new model that can transform the national firm into a global powerhouse, a competitive Heartland.

Spis treści:
Preface: A Map of the Human Heart.
The Ambivalent Corporation: Global Giant or House of Straw?
Corporate Schizophrenia: The National Jekyll versus the Global Hyde.
Creating Societies: The Case of the Nation State.
State versus Corporation: Identifying the Common Genes.
The State of the Nation State: Opportunity or Threat?
Founding the Corporate State: Laying the Philosophical Foundations.
The Moral Foundation: Answering the Great ′Why?′
The Selfish Gene: Learning to Think ′Us′, Not ′Me, Me, Me...′
The Identity Game: Answering the Great ′Who Am I?′
The Origin of Species: The History of History.
The Restless Spirit: The Perpetual Interrogative.
Positive Thinking: Things Can Only Get Better.
Lady Enigma: The Hunger for Forbidden Fruit.
Differentiation or Death: Fortifying the Heartland of the Firm.
Selected Bibliography.
Index.

Nota biograficzna:
MARK COLERIDGE SCOTT is a director of Lake Capital Management, a principal investment group specialising in investing in professiona l service firms. He was formerly Executive Vice President and a founder at Lighthouse Global Network, a global marketing services group that was acquired by Cordiant Communications Group plc in August 2000. Before Lighthouse he served as Operations Director at WPP Group plc and prior to this worked for a number of years as a management consultant in Europe and the USA. He received his MBA from Harvard Business School and was educated at Oxford and Cambridge Universities. He is the author of Value Drivers, The Professional Service Firm and Reinspiring the Corporation, all published by John Wiley & Sons.

Okładka tylna:
Every few years an idea comes along that changes the way we look at the world of business. Heartland is a book that encapsulates such an idea.
Old models of competitiveness are nearing exhaustion. Few firms are genuinely global, almost all are still tied to their home market. Most firms are increasingly alike, competing on the same grounds and with the same technology. Talented employees are in short supply and ever more fickle. Margins are under gathering pressure and global revenue growth is suffering its first serious check in ten years. The battle to differentiate has never been greater and the ideas for how to do so never in shorter supply. The need for a new model to take firms to the next stage of evolution is now acute.
This book proposes a new model that can transform the national firm into a global powerhouse, a competitive Heartland.