IBM Redux: Lou Gerstner & the Business Turnaround of the Decade

Spis treści:
Chapter 1 –
A Brand Guy in the Information Age
Chapter 2 –
Would Anyone Want This Job?
Chapter 3 –
A New Man in Armonk
Chapter 4 –
First Months, First Moves
Chapter 5 –
A Vertical Version of Reality
Chapter 6 –
The Making of a CEO
Chapter 7– Seismic Shakes in Big Blue′s Culture
Chapter 8 –
Two Camels in Front of a Pizza Hut
Chapter 9 –
That Strange, Elusive PC Company
Chapter 10 –
At War with the Evil Empire
Chapter 11 –
Gerstner Grabs for Groupware
Chapter 12 –
A Shifting Wind in Armonk
Chapter 13 –
New Images in the House that Lou Built
Chapter 14 –
Leadership –
At Home and Abroad
Chapter 15 –
Network Computers and Big Blue′s Servers
Chapter 16 –
A Loss Leader Even Lou Can Live With
Chapter 17 –
There′s No Place to Hide
Full Disclosure
Notes
Bibliography
Index