Managing Retail Consumption

Managing Retail Consumption explores retailing primarily from the customer′s viewpoint, as well as placing the subject in its wider social context. In this new book, Barry Davies and Philippa Ward give both the student and manager of retailing a unique perspective on consumption that balances marketing, management and the social sciences. Using this interdisciplinary approach, the authors consider the way retail spaces are both created and manipulated. They also explore the interplay between the retailer′s provision and the consumer′s ability to structure, manage and edit individual responses.
FEATURESIncludes concise histories of retail development and the birth and growth of consumer culture.
Investigates retailing through the metaphor of drama, using the Servuction model as a framework.
Illustrates retail practice with examples from many well–known international organizations, e.g. Aldi, Marks & Spencer, Mitsukoshi, Nordstrom and Wal–Mart.Managing Retail Consumption is written for those studying retailing at advanced undergraduate and postgraduate levels, as well as those actively manging the retail environment

Spis treści:
Preface
Acknowledgment
Introduction
PART 1 INTRODUCTION AND CONTEXT : THE ROLE AND HISTORY OF RETAIL CONSUMPTION
Retailing History
The Birth of Modern Consumption
Consumption, Signs and Symbols
PART 2 MANAGEMENT OF THE ARENA OF RETAIL CONSUMPTION
A Dramaturgical View–Elements of the Drama: A Question of Perspective
The Servuction Model and its Extensions
The Physical Environment
Merchandise
Atmosphere and Image
The Social Dimension
The Temporal Dimension
Customers′ Psychological State
PART 3 THE RETAIL ENTERPRISE IN CONTEXT
The Strategic Context
Service Characteristics and Context
The Locational Context
The Social and Ecological Context
PART 4 THE RETAIL FUTURE
Conclu sions and Prognosis
Index

Okładka tylna:
Managing Retail Consumption explores retailing primarily from the customer′s viewpoint, as well as placing the subject in its wider social context. In this new book, Barry Davies and Philippa Ward give both the student and manager of retailing a unique perspective on consumption that balances marketing, management and the social sciences. Using this interdisciplinary approach, the authors consider the way retail spaces are both created and manipulated. They also explore the interplay between the retailer′s provision and the consumer′s ability to structure, manage and edit individual responses.
FEATURESIncludes concise histories of retail development and the birth and growth of consumer culture.
Investigates retailing through the metaphor of drama, using the Servuction model as a framework.
Illustrates retail practice with examples from many well–known international organizations, e.g. Aldi, Marks & Spencer, Mitsukoshi, Nordstrom and Wal–Mart.Managing Retail Consumption is written for those studying retailing at advanced undergraduate and postgraduate levels, as well as those actively manging the retail environment