Electronic Commerce: B2C Strategies and Models

Electronic commerce has overcome the tech–wrecks of recent times and is now accepted as the future of business, yet a major barrier to its more widespread and successful implementation remains – the continuing uncertainty among organizations of how best to put e–commerce principles into practice.
Based on research in six economies – the UK, USA, Denmark, Greece, Hong Kong (China) and Australia – the book addresses the documented uncertainties of business and consumers with Internet retailing by presenting the experiences of leading examples of B2C electronic commerce in each economy.
Demonstrating ′best practice′ by examining and comparing these international examples of success, the book provides entrepreneurs and senior managers with insights that will help them plan and implement strategy for successful internet–based business innovation.

Spis treści:
Foreword by Peter Keen.
Contributors.
Series Preface by Rudy Hirschheim.
Introduction to B2C Strategies and Models (Steve Elliot).
Internet Retailing in Australia (Steve Elliot).
Internet Retailing in Denmark (Niels Bjørn–Andersen).
Internet Retailing in Greece (Nikolaos Mylonopoulus & Katherine Pramataris).
Internet Retailing in Hong Kong, China (Matthew Lee).
Internet Retailing in the United Kingdom (Bob Galliers & Anne Wiggins).
Internet Retailing in the United States (Don Lloyd Cook, et al.).
Evaluating Websites and Surveying Customers Online (Steve Elliot & Niels Bjørn–Andersen).
Research Model and Theoretical Implications (Steve Elliot).
Conclusion (Steve Elliot).
References.
Index.

Nota biograficzna:
STEVE ELLIOTT commenced his career in the computer industry and has worked internationally in business, government, education and with the United Nations. He is Professor and Head of the Central Coast School of e Business & Management at the University of Newcastle, Australia, and was previously Director of the IT Research Centre at the University of New South Wales, Sydney. He holds a PhD in Strategic IS Planning from Warwick Business School, and has qualifications in Economics and IS.
Professor Elliot′s main interest is the strategic management of technology–enabled innovation by organizations, particularly the management of innovation in Electronic Business. He initiated and managed the international study of successful implementations of business–to–consumer e–commerce on which this book is based, and is currently exploring the impact of e–business on the banking industry.
Steve Elliot chairs the International Federation of Information Processing (IFIP) Working Group 8.4, E–Business: Multi–disciplinary research and practice.

Okładka tylna:
Electronic commerce has overcome the tech–wrecks of recent times and is now accepted as the future of business, yet a major barrier to its more widespread and successful implementation remains – the continuing uncertainty among organizations of how best to put e–commerce principles into practice.
Based on research in six economies – the UK, USA, Denmark, Greece, Hong Kong (China) and Australia – the book addresses the documented uncertainties of business and consumers with Internet retailing by presenting the experiences of leading examples of B2C electronic commerce in each economy.
Demonstrating ′best practice′ by examining and comparing these international examples of success, the book provides entrepreneurs and senior managers with insights that will help them plan and implement strategy for successful internet–based business innovation.