Start It, Sell It & Make a Mint: 20 Wealth–Creating Secrets for Business Owners

"A clear straightforward guide to wealth creation from a superb role model!"
–Alex Capello
Chairman of Young Presidents Organization
"Duran does a great service to entrepreneurs by distilling into just twenty ‘vital secrets’ each step of creating and deriving wealth from a start–up. His narrative is clear and well supported by detailed personal examples of what he and others have gone through in the process of creating successful start–ups. I consider this book one of the best resources available for aspiring entrepreneurs."
–Andrew M. Isaacs
Executive Director, Management of Technology Program, University of California, Berkeley
"Joe Duran gives great guidance . . . to build value you need to build a path to liquidity, and that means building a solid enterprise."
–Jerome S. Engel
Executive Director, Lester Center for Entrepreneurship and Innovation
Haas School of Business, University of California, Berkeley
"A reflective tale by a successful entrepreneur, brimming with insight and good ideas."
–Murray Low, PhD
Director of the Entrepreneurship Program, Columbia Business School
Of the roughly one million businesses started every year, half of them fail because of insufficient financing, poor management, or because their owners lack basic entrepreneurial skills. Even those that succeed seldom have a clear exit plan for their business. Start It, Sell It & Make a Mint contains concrete strategies and twenty vital secrets that will enable you to grow, maintain, and eventually sell your business at the highest possible price when you are ready. This book shares real–life insights from dozens of entrepreneurs in a range of industries.

Spis treści:
INTRODUCTION.
Chapter ONE: My Story.
Chapter TWO: The Business Leader.
Vital Secret #1: Run the company like a business, not a hobby.
Vital Secret #2: Be what yo u want your company to become.
Vital Secret #3: Delegate, don’t abdicate.
Chapter THREE: The Culture.
Vital Secret #4: Put people first, make them feel special.
Vital Secret #5: Run your company as an open meritocracy.
Chapter FOUR: The People.
Vital Secret #6: Hire people whose skills complement yours, rather than mirror them.
Vital Secret #7: Skills can be learned, attitudes cannot.
Chapter FIVE: The Operations.
Vital Secret #8: Develop procedures that provide consistency and predictability.
Chapter SIX: The Product.
Vital Secret #9: Provide differentiated products and services; you cannot win the low cost battle.
Chapter SEVEN: Sales and Marketing.
Vital Secret #10: Identify and market to a niche.
Vital Secret #11: Referrals are the cheapest and most effective way to get clients.
Vital Secret #12: Create a self–sustaining sales system.
Chapter EIGHT: The Financials.
Vital Secret #13: Pay attention to the cash; tomorrow’s profits won’t pay today’s bills.
Vital Secret #14: Focus on generating recurring revenues.
Chapter NINE: Acquisitions.
Vital Secret #15: Make acquisitions that are an extension of what you do.
Chapter TEN: How I Sold My Business.
Chapter ELEVEN: Preparing Your Business for Sale.
Vital Secret #16: Make yourself dispensable.
Vital Secret #17: Sell when things are going great.
Vital Secret #18: Reward the people that are important to the transaction.
Chapter TWELEVE The Negotiation.
Vital Secret #19: Deals either ripen or rot, so ABC (Always Be Closing).
Chapter THIRTEEN Letting Go.
Vital Secret #20: Be gracious and smile when you leave.
INDEX.

Nota biograficzna:
JOE JOHN DURAN, CFA, turned a small investment company into a nationally respected multibillion–dollar investment firm in under a decade. The company was bought for many millions of dollars by General Electric’s GE Financial in 2001. To day, Duran is CEO of Alchemy Capital, a corporation involved in helping independent businesses, and the Managing Director of United Capital Partners. He is a chartered financial analyst and is a member of the Young Presidents Organization (YPO). He is also a member of the Association of Investment Management Research (AIMR), and the Los Angeles Society of Financial Analysts (LASFA). Duran is the author of The First Time Investor’s Workbook.

Okładka tylna:
"A clear straightforward guide to wealth creation from a superb role model!"
–Alex Capello
Chairman of Young Presidents Organization
"Duran does a great service to entrepreneurs by distilling into just twenty ‘vital secrets’ each step of creating and deriving wealth from a start–up. His narrative is clear and well supported by detailed personal examples of what he and others have gone through in the process of creating successful start–ups. I consider this book one of the best resources available for aspiring entrepreneurs."
–Andrew M. Isaacs
Executive Director, Management of Technology Program, University of California, Berkeley
"Joe Duran gives great guidance . . . to build value you need to build a path to liquidity, and that means building a solid enterprise."
–Jerome S. Engel
Executive Director, Lester Center for Entrepreneurship and Innovation
Haas School of Business, University of California, Berkeley
"A reflective tale by a successful entrepreneur, brimming with insight and good ideas."
–Murray Low, PhD
Director of the Entrepreneurship Program, Columbia Business School
Of the roughly one million businesses started every year, half of them fail because of insufficient financing, poor management, or because their owners lack basic entrepreneurial skills. Even those that succeed seldom have a clear exit plan for their business. Start It, Sell It & Make a Mint contains concrete strategies and twenty vital secrets that will enable you to grow, maintain, and eventually sell your business at the highest possible price when you are ready. This book shares real–life insights from dozens of entrepreneurs in a range of industries.