Enron: The Rise and Fall

Praise for Enrom
The Rise and Fall
"A sober and clear–eyed book . . . Fox places the unspooling of Enron in its market–history context, and his book has gravitas."
–Barron’s
"Offers the most detailed explanation of Enron as a business."
–The New York Times
"A solid, intelligent, and fair account of the hubris that made Enron famous and important, then crazy and crooked."
–Martin Mayer, author of The Fed and The Bankers
"[Fox’s] candid, in–depth examination of Enron’s remarkable evolution, corporate culture, and ultimate downfall is in itself remarkable for being both scrupulously detailed while remaining a clear and enjoyable read."
–ERisk.com
The word "Enron" has officially entered the American vocabulary–not as the symbol of excellence and innovation that Chairman Kenneth Lay envisioned but as the corporate embodiment of greed, excess, and unprecedented fraud. Never in history has one company plummeted so quickly from the heights of power and glory to the depths of public humiliation, bankruptcy, and criminal investigation, dragging so many individuals and firms down with it. Simultaneously fascinating and frightening, Enron: The Rise and Fall provides today’s most illuminating and entertaining look on what was right–and wrong–with late twentieth–century corporate America.

Spis treści:
Preface.
Time Line.
1. Pipeline to Profit.
2. Where the Money Is.
3. Major Ambition.
4. Electrifying Opportunity.
5. Culture of Creativity?
6. The Energy Buffet.
7. Taking the Plunge.
8. Enron Gets Wired.
9. Power and Glory.
10. California Dreamin’.
11. Power Overload.
12. Downward Spiral.
13. Racing the Clock.
14. Endgame.
Epilogue.
Author’s Note.
Notes.
Index.

Nota biograficzna:
LOREN FOX is a former senior editor at Business 2.0, the award–winning business magazine, and a leading authority on business strategy. Previously, Fox was finance editor of Upside magazine. He also spent five and one–half years as editor and reporter for Dow Jones News Service, where he covered the energy industry and Enron. His work has appeared in The Wall Street Journal, Barron’s, Salon.com, and other media.

Okładka tylna:
Praise for Enrom
The Rise and Fall
"A sober and clear–eyed book . . . Fox places the unspooling of Enron in its market–history context, and his book has gravitas."
–Barron’s
"Offers the most detailed explanation of Enron as a business."
–The New York Times
"A solid, intelligent, and fair account of the hubris that made Enron famous and important, then crazy and crooked."
–Martin Mayer, author of The Fed and The Bankers
"[Fox’s] candid, in–depth examination of Enron’s remarkable evolution, corporate culture, and ultimate downfall is in itself remarkable for being both scrupulously detailed while remaining a clear and enjoyable read."
–ERisk.com
The word "Enron" has officially entered the American vocabulary–not as the symbol of excellence and innovation that Chairman Kenneth Lay envisioned but as the corporate embodiment of greed, excess, and unprecedented fraud. Never in history has one company plummeted so quickly from the heights of power and glory to the depths of public humiliation, bankruptcy, and criminal investigation, dragging so many individuals and firms down with it. Simultaneously fascinating and frightening, Enron: The Rise and Fall provides today’s most illuminating and entertaining look on what was right–and wrong–with late twentieth–century corporate America.