Kmarts Ten Deadly Sins: How Incompetence Tainted an American Icon

Advance Praise
"It’s not a pretty story, but it is a well–told story of the decline and fall of Kmart, the discount chain that pioneered the new category that brought us Wal–Mart. Every would–be entrepreneur should read this cautionary tale."
–Al Ries, Chairman, Ries & Ries
"A well–written comparative analysis of why Kmart failed and Wal–Mart continues to thrive. The management lessons found in the book can be widely applied."
–Eugene H. Fram, J. Warren McClure Research Professor of Marketing, Rochester Institute of Technology

Spis treści:
Acknowledgements.
Preface.
Discount Retail Timeline.
Introduction.
Chapter 1. Brand Mismanagement.
Chapter 2. Not Knowing Its Customers.
Chapter 3. Underestimating Wal–Mart.
Chapter 4. Lousy Locations.
Chapter 5. Ignoring Store Appearance.
Chapter 6. Technology Aversion.
Chapter 7. Supply Chain Disconnect.
Chapter 8. Loss of Focus.
Chapter 9. Strategy du jour.
Chapter 10. Repeating the Same Mistakes.
Conclusion.
Bibliography.
Index.

Nota biograficzna:
MARCIA LAYTON TURNER is the bestselling author of The Unofficial Guide to Starting a Small Business. Writing for and about business for many years, Turner has covered small businesses, middle market companies, and major corporations. She has written for several top magazines and Web sites, including Business 2.0 and Office.com, and was the small business "guru" for iVillage.com’s AboutWork site and Macmillan’s Web community. With an MBA in corporate strategy and marketing from the University of Michigan, Turner spent several years with Eastman Kodak Company in marketing and marketing communications before starting her own marketing consulting firm, which she currently manages. Through her work as a consultant, she has been profiled or quoted as a marketing and start–up expert in numerous publications. She is also a frequent speaker on business management and marketing topics, delivering presentations to local, regional, and national audiences.

Okładka tylna:
Advance Praise
"It’s not a pretty story, but it is a well–told story of the decline and fall of Kmart, the discount chain that pioneered the new category that brought us Wal–Mart. Every would–be entrepreneur should read this cautionary tale."
–Al Ries, Chairman, Ries & Ries
"A well–written comparative analysis of why Kmart failed and Wal–Mart continues to thrive. The management lessons found in the book can be widely applied."
–Eugene H. Fram, J. Warren McClure Research Professor of Marketing, Rochester Institute of Technology