Pricing for Profitability: Activity–Based Pricing for Competitive Advantage

Accurate pricing for improved profit
When pricing a product, you have to get it right. Overpricing will lead to lost sales that would have been profitable at a lower price, while underpricing leads to sales that bring revenue without profit. Activity–based pricing is a new paradigm for improving profitability by reducing the occurrence of pricing mistakes while placing less emphasis on increasing revenue and more on improving profits. Pricing for Profitability will help any company set prices that are both attractive to buyers and profitable for the company.
Activity–based pricing will help you: Establish prices based on solid knowledge of customer demand and product costStop unintentionally pricing products at a lossDetermine how much of a price is profit Use superior financial knowledge to generate superior financial return

Spis treści:
Acknowledgements.
Preface.
Pricing for Profitability.
Economics and Demand.
Competitive Strategy and Pricing.
Understanding Pricing Strategy.
Costs.
Activity–Based Costing.
Activity–Based Pricing.
Activity–Based Pricing Models.
Influence of Capacity Utilization.
Target Pricing.
Price Negotiations.
Conclusions and Summary.
Glossary.
Index.

Nota biograficzna:
JOHN L. DALY is President of Daly Consulting and Executive Education Inc., which provides consulting in pricing strategy and profit im–provement. Executive Education Inc. produces continuing professional education seminars for financial managers. Mr. Daly is also a former manufacturing company CFO.

Okładka tylna:
Accurate pricing for improved profit
When pricing a product, you have to get it right. Overpricing will lead to lost sales that would have been profitable at a lower price, while underpricing leads to sales that bring revenue without profit. Activity–based pricing is a new paradigm for improving profitability by reducing the occurrence of pricing mistakes while placing less emphasis on increasing revenue and more on improving profits. Pricing for Profitability will help any company set prices that are both attractive to buyers and profitable for the company.
Activity–based pricing will help you: Establish prices based on solid knowledge of customer demand and product costStop unintentionally pricing products at a lossDetermine how much of a price is profit Use superior financial knowledge to generate superior financial return