Building a Profitable Online Accounting Practice

"Jack Fox literally wrote the book on building your own accounting practice. No one is better qualified to guide accountants into developing an accounting practice in the digital age. Building a Profitable Online Accounting Practice is a road map for trailblazing accountants."–Rick Telberg, Senior Editorial Director, Pro2Net.com
The Internet provides accountants with exciting new opportunities for expanding their practices by affording unprecedented access to the huge small–business market. Now, the first comprehensive book on the subject describes highly effective, proven strategies for creating a thriving virtual accounting practice. Written by accounting practice development expert Jack Fox, Building a Profitable Online Accounting Practice presents:
∗ Successful techniques for identifying potential clients and packaging and marketing services
∗ In–depth coverage of the services accountants can offer to small–business owners via the Internet
∗ Complete marketing profiles of the leading virtual accounting service providers
∗ Detailed business plans
. . . and much more, including tables, forms, checklists, and illustrations to help you enter today′s lucrative online accounting arena.

Spis treści:
Preface.
Online Virtual E@CCOUNTING (TM).
The Small to Medium–Sized Accounting Services Market Opportunity.
Business Plan Development and Implementation.
The Online Virtual Accounting Practice.
Getting Connected and Other Logistics of Providing Online Services.
Internet Networking Operating Systems.
Accounting Software Online and Off.
Application Software Providers.
Information Technology: The Currency of Online Practice Development.
Databases, Data Warehouses, and Data Marts.
Data Mining, Document Management, and Storage.
Business Intelligence and Knowledge Management.
Assessing the Possibilities and Planning for a Successful Online Ac counting Practice.
Identifying Goals: Laying the Practice Foundation.
Practice Strategies and Structure.
Marketing Foundations: Developing an Accounting Firm Brand.
Internet, Database, and Target Niches: Marketing Guide.
Partnering: Profiles in Profitability: Accounting Partnership Resources Compendium.
Team Building and Retreats.
Appendix: The Accounting Guild and E@CCOUNTING (TM): Seminars, Consortium, Training, and Consulting.
Glossary.
Index.
About the Author.

Nota biograficzna:
JACK FOX, MBA, is the founder and Executive Director of The Accounting Guild, www.accountingguild.com. He is the author of six other accounting and business books.

Okładka tylna:
"Jack Fox literally wrote the book on building your own accounting practice. No one is better qualified to guide accountants into developing an accounting practice in the digital age. Building a Profitable Online Accounting Practice is a road map for trailblazing accountants."–Rick Telberg, Senior Editorial Director, Pro2Net.com
The Internet provides accountants with exciting new opportunities for expanding their practices by affording unprecedented access to the huge small–business market. Now, the first comprehensive book on the subject describes highly effective, proven strategies for creating a thriving virtual accounting practice. Written by accounting practice development expert Jack Fox, Building a Profitable Online Accounting Practice presents:
∗ Successful techniques for identifying potential clients and packaging and marketing services
∗ In–depth coverage of the services accountants can offer to small–business owners via the Internet
∗ Complete marketing profiles of the leading virtual accounting service providers
∗ Detailed business plans
. . . and much more, including tables, forms, checklists, and illustrations to help you enter today′s lucrative online accoun ting arena.