Corporate Event Project Management

THE WILEY EVENT MANAGEMENT SERIES

Introducing the cross–functional approach to corporate eventmanagement

The first guide to apply project management to corporateevents

Corporate Event Project Management merges event and projectmanagement to create a new system of tools and techniques thatenables corporate event managers to research, design, plan,coordinate, and evaluate any corporate event in order to produce ahigher rate of return. It covers key topics such as choosing avenue or site, costing and procurement practices, evaluating riskmanagement and reducing it with contract management, and maximizingexposure through the World Wide Web. Features include:
∗ The first complete system for managing and organizing corporateevents
∗ A thorough and comprehensive system for measuring Return onInvestment for corporate events
∗ The only resource available for both corporate event andcorporate project managers

Enhanced with numerous checklists, tables, flowcharts, and models,it is also generously supplemented with case studies from North andSouth America, Europe, and the Asian–Pacific area to illustrate theversatility of the project management approach to corporate eventplanning. In addition, an accompanying Web site lets readers workwith ten simulated events outlined in the book, right down to theforms and checklists that would be used to execute the actualevents.

This book will help anyone involved in event project management,including communications and human resource professionals, to be atthe forefront of this emerging approach to planning and carryingout corporate events.

The Wiley Event Management Series–Series Editor, Dr. Joe Goldblatt,CSEP

The Wiley Event Management Series provides professionals with theessential knowledge and cutting–edge tools they need to excel inone of the most exciting and rapidly growing sectors of thehospitality and tourism industry. Written by recognized experts inthe field, the volumes in the series cover the research, design,planning, coordination, and evaluation methods as well asspecialized areas of event management.

Foreword.

Preface.

Managing Events in the Corporate World.

The Corporate Event Project Management Process.

The Corporate Event Office and Documentation.

Venue: The Event Site.

Feasibility, Bidding, and Proposals.

Systems and Decisions.

Event Risk Management.

Contract Management.

Web–Enabled Corporate Event.

The Corporate Event Manual.

Costing, Procurement, and Cash Flow.

Demonstrating Value Through Measurement and Analysis.

Appendix 1: Sample Corporate Event Run Sheet and Forms.

Appendix 2: Risk Analysis Sheet.

Index.

WILLIAM O′TOOLE is the manager of Event Project Management SystemPty Ltd, which acts as consultants to events in Australia, Asia,and the Pacific. He is a member of the Project Management researchteam at the University of Sydney and an Associate of the AustralianCenter for Event Management at the University of Technology inSydney, Australia. His current research includes the adaptation ofrisk management models to event management.
PHYLLIS MIKOLAITIS is Adjunct Professor at George WashingtonUniversity in Washington, D.C., and owns an event planning company.As Program Manager for Xerox Corporation, she managed events andtraining worldwide for more than twenty years.