Autor: Larraine Segil
Wydawca: Wiley
Dostępność: 3-6 tygodni
Cena: 145,95 zł
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ISBN13: |
9780471396833 |
ISBN10: |
0471396834 |
Autor: |
Larraine Segil |
Oprawa: |
Hardback |
Rok Wydania: |
2001-01-05 |
Ilość stron: |
320 |
Wymiary: |
236x163 |
Tematy: |
KM |
High Praise for Fastalliances(TM)
"As old and new companies intermingle to create the new economy, market power is the critical currency, and there is neither the time nor the resources for any one company to assemble it all by itself. Strategic partnering that sticks is the backbone of successful market development strategies, and FastAlliances attacks this issue head on, with thoughtful ideas and useful checklists. There is no more important topic on executives′ to–do lists than this."–Geoffrey Moore, Author of the bestselling Crossing the Chasm
"Segil′s insights are on the cutting edge of the new economy–at Synopsys we apply her FastAlliance tools for competitive advantage in the semiconductor industry. This book is required reading if you want to transform your business into an Internet–competent one."–Chi–Foon Chan, President and COO, Synopsys Inc.
"The management tools presented in FastAlliances are the definitive solution to transitioning from business ′as usual′ to the economy of the future–they are fast, flexible, and immediately applicable to real–life situations in a global environment."–Hector Medina, Executive Vice President, CEMEX
"Segil′s FastAlliance approach is a useful tool kit for business leaders who understand the need to partner and do it strategically, speedily, and ethically. Her approach can add significant value to ABB′s own initiatives to dramatically expand our global and local activities in the world of the Internet."–Göran Lindahl, Chairman and CEO, ABB
Spis treści:
Introduction.
Diagnosis of Your Company, Competitors, and Industry Players.
The Up–Front Work in the Creation of FastAlliances.
Define the Deliverables for FastAlliances.
Managing Stakeholder Expectations.
The Essential Characteristics for Business Development.
Leveraging the Global E–Space.
Employing the E
8211;Mindshift System.
The Deals––Making, Managing, Adding Value, and Terminating Them.
Pitfalls and Opportunities–Summing Up.
Afterword.
Appendix A: FastAlliances Toolkit.
Appendix B: Companies Supplying Weapons and Countermeasures in the War for Web Customers.
Glossary of Privacy Terms.
Acknowledgments.
Notes.
Index.
Nota biograficzna:
LARRAINE SEGIL is the author of Intelligent Business Alliances, CEO of Larraine Segil Productions Inc. (Los Angeles), and Partner of The Lared Group. She has presented programs on alliances for senior executives at the California Institute of Technology for fourteen years. Segil is a commentator on alliances and mergers for CNN and a correspondent for many magazines including IT Malaysia. She speaks to over 30,000 executives worldwide annually and has been recognized as the top expert on alliances in digital business by major business publications. Her alliance expertise has also been incorporated into online, Web–based executive education programs, video series, software, comic strips, and other products. She lives in Los Angeles.
Okładka tylna:
High Praise for Fastalliances(TM)
"As old and new companies intermingle to create the new economy, market power is the critical currency, and there is neither the time nor the resources for any one company to assemble it all by itself. Strategic partnering that sticks is the backbone of successful market development strategies, and FastAlliances attacks this issue head on, with thoughtful ideas and useful checklists. There is no more important topic on executives′ to–do lists than this."–Geoffrey Moore, Author of the bestselling Crossing the Chasm
"Segil′s insights are on the cutting edge of the new economy–at Synopsys we apply her FastAlliance tools for competitive advantage in the semiconductor industry. This book is required reading if you want to transform your
business into an Internet–competent one."–Chi–Foon Chan, President and COO, Synopsys Inc.
"The management tools presented in FastAlliances are the definitive solution to transitioning from business ′as usual′ to the economy of the future–they are fast, flexible, and immediately applicable to real–life situations in a global environment."–Hector Medina, Executive Vice President, CEMEX
"Segil′s FastAlliance approach is a useful tool kit for business leaders who understand the need to partner and do it strategically, speedily, and ethically. Her approach can add significant value to ABB′s own initiatives to dramatically expand our global and local activities in the world of the Internet."–Göran Lindahl, Chairman and CEO, ABB
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