Internet Marketing

GET STREET SMART WITH THE WALL STREET JOURNAL!
With the purchase of Internet Marketing, students get access to the Interactive Journal for the duration of the course! And a complimentary 10 week subscription to the print edition of the Wall Street Journal.
The Wall Street Journal contains articles and activities that put the reader at the cutting–edge of today′s marketing world. From award–winning reports about current practices, to a goldmine of resources for research and advice on career development, the Journal offers essential tools for marketing success!
Best of all, the Internet Marketing Web site integrates the rich variety of learning and career development opportunities of the Journal with chapter learning activities.
For complete details on accessing your Wall Street Journal print and Interactive Journal through the Hofacker Web site, see the Password Registration card enclosed in this book.

Spis treści:
INTRODUCTION TO MARKETING ON THE INTERNET.
Categories of Internet Marketing.
What Exactly Is the Internet.
Web Browser Software.
COMMUNICATING WITH CONSUMERS ONLINE.
Using the Internet to Communicate.
How to Create a Web Page.
Web Communications Strategy.
Human Information Processing of Web Sites.
What a Web Site Should Look Like.
Web Site Copy.
Advertising Banners.
COMPUTER–MEDIATED SELLING.
Shopping on the Internet.
Business–to–Business Internet Marketing.
Online Selling Strategies.
The Mechanics of Electronic Commerce.
PROVIDING WEB CONTENT.
The Content Site Visitor.
Strategies for Providing Content.
Legal and Ethical Issues.
Web Log Data.
NEW FUNCTIONS, NEW BUSINESSES.
The Digital Future.
Glossary.
Index.

Okładka tylna:
GET STREET SMART WITH THE WALL STREET JOURNAL!
With the purchase of Internet Marketing, students get access to the Interactive Journal for the duration o f the course! And a complimentary 10 week subscription to the print edition of the Wall Street Journal.
The Wall Street Journal contains articles and activities that put the reader at the cutting–edge of today′s marketing world. From award–winning reports about current practices, to a goldmine of resources for research and advice on career development, the Journal offers essential tools for marketing success!
Best of all, the Internet Marketing Web site integrates the rich variety of learning and career development opportunities of the Journal with chapter learning activities.
For complete details on accessing your Wall Street Journal print and Interactive Journal through the Hofacker Web site, see the Password Registration card enclosed in this book.