Autor: Paul R. Dittmer
Wydawca: Wiley
Dostępność: 3-6 tygodni
Cena: 1 639,05 zł
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ISBN13: |
9780471384793 |
ISBN10: |
0471384798 |
Autor: |
Paul R. Dittmer |
Oprawa: |
Hardback |
Rok Wydania: |
2001-09-07 |
Numer Wydania: |
3rd Edition |
Ilość stron: |
488 |
Wymiary: |
234x198 |
Tematy: |
KNSH |
Dimensions of the Hospitality Industry, Third Edition offers students a dynamic and accessible introduction to the broad world of hospitality and tourism. Newly revised and updated, this Third Edition gives students the foundation they need to prepare for managerial careers in this rapidly growing field.
The book offers focused coverage of each sector within hospitality: food and beverage, lodging, and travel and tourism. It examines the size, scope, and operations of each of these key areas and shares essential information on related concepts, products, and services. A separate chapter explains the basics of hospitality management that have applications throughout the industry, with an emphasis on marketing, human resources, accounting, and computer technology.
Throughout the text, this Third Edition brings the material out of the classroom and into the real world with a set of powerful new learning tools, including:Moments of Truthcase studies that share critical insights into important business issuesNewsflashesexcerpts from publications, showing industry–based illustrations of major conceptsTechnology Gatewayspractical tips on making the most of technology on the jobInternet Exercisesa springboard to accessing the best industry–related Web sites
Comprehensive, well organized, and easy to use, Dimensions of the Hospitality Industry, Third Edition is an important companion for students who are embarking on successful, exciting careers in hospitality.
Spis treści:
Introduction: Hospitality and Tourism Today: A Career Overview.
∗ FOUNDATIONS
Hospitality Foundations I: Early Development of the Industry. Hospitality Foundations II: Development of the Industry in the United States.
∗ FOOD AND BEVERAGE PERSPECTIVES
The Dimensions of Food and Beverage. Food and Beverage Facilities. Food and Beverage Operations.
∗ LODGING PERSPE
CTIVES
The Dimensions of Lodging. Lodging Facilities. Lodging Operations.
∗ HOSPITALITY MANAGEMENT PERSPECTIVES
Hospitality Operations Management.
∗ TRAVEL AND TOURISM PERSPECTIVES
The Dimensions of Travel and Tourism. Travel Services. Recreation, Entertainment, and Other Tourism Attractions.
∗ FUTURE PERSPECTIVES
Hospitality and Tourism Tomorrow: An Issues Overview.
Nota biograficzna:
PAUL R. DITTMER was formerly an associate professor in the Department of Hospitality Management at New Hampshire College in Manchester, New Hampshire.
Okładka tylna:
Dimensions of the Hospitality Industry, Third Edition offers students a dynamic and accessible introduction to the broad world of hospitality and tourism. Newly revised and updated, this Third Edition gives students the foundation they need to prepare for managerial careers in this rapidly growing field.
The book offers focused coverage of each sector within hospitality: food and beverage, lodging, and travel and tourism. It examines the size, scope, and operations of each of these key areas and shares essential information on related concepts, products, and services. A separate chapter explains the basics of hospitality management that have applications throughout the industry, with an emphasis on marketing, human resources, accounting, and computer technology.
Throughout the text, this Third Edition brings the material out of the classroom and into the real world with a set of powerful new learning tools, including:Moments of Truthcase studies that share critical insights into important business issuesNewsflashesexcerpts from publications, showing industry–based illustrations of major conceptsTechnology Gatewayspractical tips on making the most of technology on the jobInternet Exercisesa springboard to accessing the best industry–related Web sites
Compre
hensive, well organized, and easy to use, Dimensions of the Hospitality Industry, Third Edition is an important companion for students who are embarking on successful, exciting careers in hospitality.
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