The Nonprofit Guide to the Internet: How to Survive and Thrive

Everything nonprofits need to boot up, log on, and benefit from the Net
Now revised and expanded, this easy–to–use guide is packed with the vital information and advice you need to attain—and maintain—a cyberadvantage. Covering everything from computer basics to designing your own Web site, it shows you how to get connected, conduct research, raise funds, expand your outreach—with both adults and kids—electronically, and much more. With complete details on the latest technological advances, market trends, and cutting–edge tools, The Nonprofit Guide to the Internet, Second Edition. Surveys the most up–to–date hardware and software you need to get online
Explores cyberfundraising with examples from recent online campaigns
Includes a rare usage policy to help your organization get the most of the Net at your office
Illustrates nonprofit best practices on the Web with case studies, charts, and screen shots
Shows how nonprofits can harness the idiosyncratic to develop a unique attention–getting presence on the Web
Contains a multimedia bibliography, a glossary of terms, and a directory of nonprofit–related Web sites and addresses

Spis treści:
Learning about the Internet.
Why a Nonprofit Should Go On–Line.
Getting Connected.
From Knowledge to Action: Finding the Full Potential of the Internet to Improve Your Communication, Outreach, and Public Awareness.
Research on the Internet: Tools and Tricks.
Cyber–Fund–Rraising.
Making It Happen: Establishing a Presence on the World Wide Web.
Reaching Your Future Supporters Now.
Harnessing the Idiosyncratic.
Appendices.
Index.

Nota biograficzna:
MICHAEL JOHNSTON is President of Hewitt and Johnston Consultants, a full service fundraising consulting group that specializes in nonprofit Web sites and all aspects of fund–raising campaigns.

Okładka tylna:
Everything nonprofits need to boot up, log on, and benefit from the Net
Now revised and expanded, this easy–to–use guide is packed with the vital information and advice you need to attain—and maintain—a cyberadvantage. Covering everything from computer basics to designing your own Web site, it shows you how to get connected, conduct research, raise funds, expand your outreach—with both adults and kids—electronically, and much more. With complete details on the latest technological advances, market trends, and cutting–edge tools, The Nonprofit Guide to the Internet, Second Edition. Surveys the most up–to–date hardware and software you need to get online
Explores cyberfundraising with examples from recent online campaigns
Includes a rare usage policy to help your organization get the most of the Net at your office
Illustrates nonprofit best practices on the Web with case studies, charts, and screen shots
Shows how nonprofits can harness the idiosyncratic to develop a unique attention–getting presence on the Web
Contains a multimedia bibliography, a glossary of terms, and a directory of nonprofit–related Web sites and addresses