Typographic Specimens: The Great Typefaces

Specimens of 38 of the finest type families in the world are brought together in Typographic Specimens: The Great Typefaces, making it an invaluable reference tool for graphic designers, editors, art directors, production managers, desktop publishers, and students. Each type family is shown in display and text specimens with complete fonts including italic and bold variations; extended families such as Futura and Univers include additional type weights and widths. Each type family’s section opens with a full–page experimental design, created by an outstanding graphic designer to demonstrate its potential. The specimens are accompanied by a concise discussion of each type family′s origins, charactertistics, and usage. Typographic specimens provide an opportunity to study typefaces, to select and plan typography, and to increase one’s knowledge of letterforms. Drawing and tracing specimens remain excellent ways to understand type and create logos and other typographic designs. Study of specimens aids in the selection of fonts to be purchased for the font library. Typographic specimens introduce unfamiliar typefaces in printed form and aid in the development of connoisseurship. Comparative analysis of similar faces in printed form becomes possible. Over one hundred prominent designers and design educators were sent a ballot listing all major typefaces and were asked to vote for the type families that best fulfilled their personal criteria for typographic excellence. The typefaces contained in this book represent the results of this poll, providing a compendium of excellent typefaces that have stood the test of time. Typographic Specimens: The Great Typefaces will provide information, inspiration, and a keener knowledge of typography. Akzidenz–Grotesk American Typewriter Baskerville Bembo Bodoni Bookman Caledonia Caslon Centaur Century Schoolbook Cheltenham Clarendon Didot Folio Franklin Gothic Frutiger Futura Galliard Gill Sans Garamond Goudy Old Style Helvetica Janson Kabel News Gothic Optima Palatino Perpetua Plantin Sabon Serifa Stone Sans Stone Serif Stymie Times New Roman Trump Mediaeval Univers Zapf Book

1 Akzidenz–Grotesk Wolfgang Weingart 10 2 American Typewriter Philip Meggs 20 3 Baskerville Keith Jones 30 4 Bembo Jeff Price 40 5 Bodoni Rob Carter 50 6 Bookman Rob Carter 60 7 Caledonia Clifford A. Harvey 70 8 Caslon Paul Rand 80 9 Centaur Bruce Rogers 90 10 Century Schoolbook Philip Meggs 98 11 Cheltenham Kit Hinrichs 108 12 Clarendon Bradbury Thompson 118 13 Didot Ned Drew 128 14 Folio Philip Meggs 138 15 Franklin Gothic Malcolm Grear 150 16 Frutiger Julie Sebastianelli 162 17 Futura John Malinoski 172 18 Galliard Matthew Carter 188 19 Gill Sans Larry Clarkson 198 20 Garamond Paula Scher and Ron Louie 208 21 Goudy Old Style Roger E. Baer 218 22 Helvetica Sandra Wheeler 228 23 Janson Text Christopher Ozubko 244 24 Kabel Douglass Scott 252 25 News Gothic Jeff Barnes 262 26 Optima Hermann Zapf 272 27 Palatino Hermann Zapf 282 28 Perpetua Eve Faulkes 292 29 Plantin Banu Berker 302 30 Sabon Stephen Chovanec 312 31 Serifa Katie Salen 322 32 Stone Sans Brian Wu 332 33 Stone Serif Brian Wu 342 34 Stymie Louise Fili 352 35 Times New Roman David Colley 362 36 Trump Mediaeval Richard Woollacott 372 37 Univers John T. Drew 382 38 Zapf Book Hermann Zapf 400

Philip Meggs is professor at Virginia Commonwealth University, contributing editor of Print magazine, and visiting graduate faculty at Syracuse University. He is the author of Type & Image and A History of Graphic Design , and coauthor of Typographic Design: Form and Communication . His design work has been exhibited widely, including Print Regional Annual, CA Annual, Graphis Posters, Photographis, and The New York Art Director′s Club. Rob Carter teaches typography and graphic design at Virginia Commonwealth University. His design projects have been exhibited by the American Institute of Graphic Arts, New York Art Director′s Club, Society of Typographic Arts, Graphis Annual, Creativity, and the New York Type Director′s Club. He is the author of American Typography Today and coauthor of Typographic Design: Form and Communication .