CEO Capital: A Guide to Building CEO Reputation and Company Success

Praise for CEO CAPITAL
"If only I had this book when I started out. CEO Capital is a surprisingly easy read on a complex subject that is very relevant to today′s business. It is an insightful, valuable guide that business leaders should keep at arm′s length. Recent events have demonstrated that CEO behavior and reputation can negatively impact share price and consumer confidence in a company. CEOs have a responsibility to act ethically, effectively, and emphatically. This book explains how."
–Graham Phillips, former chairman and CEO
Ogilvy & Mather Worldwide
"Dr. Gaines–Ross is one of the world′s leading researchers and practitioners on the subject of CEO and corporate reputation. Her book′s research findings, recommendations for enhancing reputation, and insight into the prevailing environment for leaders will be invaluable for anyone moving into, or sitting in, the CEO′s office."
–Professor Paul A. Argenti, Director
Tuck Leadership Forum, Tuck School of Business at Dartmouth
"When storied former CEOs relinquish their perks–and, in some cases, their jobs–because they are forced to acknowledge that ′perceptions matter,′ they are confirming how right Dr. Gaines–Ross has been all these years in urging CEOs to heed their reputations for the benefit of their companies. For too many CEOs, the lessons learned from CEO Capital come too late. But for all the rest, this book is a must–read."
–Jon Low, Senior Research Fellow
Gap Gemini Ernst & Young Center for Business Innovation
"CEO Capital is an excellent collection of practical do′s and don′ts for CEOs and for those who advise them. Nowhere else have all of these valuable lessons been combined into one concise source. A wonderful guidebook for all CEOs."
–Dr. Michael Seitchik, Managing Director
Executive Education Services, RHR International

Spis treści:
Preface.
Acknowledgments.
PART I: CEO CAPITAL.
Chapter 1. The CEO Effect.
Chapter 2. CEO Reputation: A Capital Investment.
Chapter 3. How CEO Capital Is Built.
PART II: BUILDING CEO CAPITAL.
Chapter 4. The Countdown: Beware the Two–Headed Monster.
Chapter 5. The First Hundred Days: CEOs under the Magnifying Glass.
Chapter 6. The First Year: From Pupil to CEO Persona.
Chapter 7. The Turning Point: Leading through Thought.
Chapter 8. Revision and Reinvention: Recasting through Succession, Leaving a Legacy.
PART III: IMPLICATIONS FOR CEOS.
Chapter 9. Over the Horizon: Future Trends and Suggestions.
Notes.
Index.

Nota biograficzna:
Dr. LESLIE GAINES–ROSS is chief knowledge and research officer at Burson–Marsteller, a global communications consultancy with more than 1,600 employees worldwide. She has been the architect behind landmark CEO and corporate reputation research and the creator of www.ceogo.com, the acclaimed Web site devoted exclusively to CEO news and information. Prior to joining Burson–Marsteller, Dr. Gaines–Ross was Fortune magazine′s director of communications and marketing.

Okładka tylna:
Praise for CEO CAPITAL
"If only I had this book when I started out. CEO Capital is a surprisingly easy read on a complex subject that is very relevant to today′s business. It is an insightful, valuable guide that business leaders should keep at arm′s length. Recent events have demonstrated that CEO behavior and reputation can negatively impact share price and consumer confidence in a company. CEOs have a responsibility to act ethically, effectively, and emphatically. This book explains how."
–Graham Phillips, former chairman and CEO
Ogilvy & Mather Worldwide
"Dr. Gaines–Ross is one of the world′s leading researchers and practitioners on the subject of CEO and corporate reputation. Her book′ s research findings, recommendations for enhancing reputation, and insight into the prevailing environment for leaders will be invaluable for anyone moving into, or sitting in, the CEO′s office."
–Professor Paul A. Argenti, Director
Tuck Leadership Forum, Tuck School of Business at Dartmouth
"When storied former CEOs relinquish their perks–and, in some cases, their jobs–because they are forced to acknowledge that ′perceptions matter,′ they are confirming how right Dr. Gaines–Ross has been all these years in urging CEOs to heed their reputations for the benefit of their companies. For too many CEOs, the lessons learned from CEO Capital come too late. But for all the rest, this book is a must–read."
–Jon Low, Senior Research Fellow
Gap Gemini Ernst & Young Center for Business Innovation
"CEO Capital is an excellent collection of practical do′s and don′ts for CEOs and for those who advise them. Nowhere else have all of these valuable lessons been combined into one concise source. A wonderful guidebook for all CEOs."
–Dr. Michael Seitchik, Managing Director
Executive Education Services, RHR International