Event Entertainment and Production

The complete guide to producing entertainment for every event

Helpful strategies and tools for giving the client top–shelfthrills!

From assessing the client’s need for entertainment at anevent to hiring the talent and coordinating the nuts–and–boltsproduction details, Event Entertainment and Production equips eventplanners with the tools they need to efficiently produce and managethe right entertainment for any event. Along with an insightfuloverview of how entertainment fits into an event, discussions coverhow entertainment differs between association, corporate, andnot–for–profit events. Event managers and professionals get aninsider’s look at the real–life events business frominterviews with entertainers and event producers, as well asmini–case studies from the author’s experiences.

Complete with "what–to–do" checklists, this hands–on resourceoffers helpful guidelines on how to:

Design, plan, and produce entertainment Work within a budget Limit risks associated with entertainment Work with performers and such production support areas assound, lighting, and more

The Wiley Event Management Series Series Editor, Dr. JoeGoldblatt, CSEP

The Wiley Event Management Series provides professionals withthe essential knowledge and cutting–edge tools they need to excelin one of the most exciting and rapidly growing sectors of thehospitality and tourism industry. Written by recognized experts inthe field, the volumes in the series cover the research, design,planning, coordination, and evaluation methods as well asspecialized areas of event management.

Foreword.

Preface.

Acknowledgments.

PART I: THE ENTERTAINMENT AND EVENT PRODUCTIONINDUSTRY.

Chapter 1. The Entertainment Economy: Big Business!

Chapter 2. Global Opportunities for Event Entertainment andProduction.

Chapter 3. Becoming a Leader in the Event Entertainment andProduction Fields.

Chapter 4. Opportunities for Future Growth and Development.

PART II: RESEARCHING, DESIGNING, PLANNING PRODUCTION, AND EVENTENTERTAINMENT.

Chapter 5. How to Research the Needs and Resources for YourEvent.

Chapter 6. Managing the Creative Process.

Chapter 7. Strategic Planning for Event Production andEntertainment.

Chapter 8. Financial Planning and Management: How to Measure theReturn on Event Entertainment (ROEE).

PART III: COORDINATING EVENT ENTERTAINMENT AND PRODUCTION.

Chapter 9. Selecting and Contracting Event Production andEntertainment Vendors.

Chapter 10. Entertainment Management Companies, Agents,Managers, and Headline Entertainment.

Chapter 11. Monitoring Production and Entertainment to EnsureContinuous Quality.

Chapter 12. Reducing Risk: Assessment, Intervention, andControl.

Chapter 13. Music Licensing.

PART IV: BEST PRACTICES AND CREATIVE EVENT ENTERTAINMENT ANDPRODUCTION STRATEGIES.

Chapter 14. Best Practices in Event Entertainment andProduction.

Chapter 15. The Standard Aspects of Multimedia Production.

Chapter 16. The Future of Event Production andEntertainment.

Finale.

Appendix 1: Organizations and Associations.

Appendix 2: References.

Appendix 3: Internet Sites.

Appendix 4: Software.

Appendix 5: Sample Contracts.

Appendix 6: Performing Rights Organization′s Licenses.

Appendix 7: Technical Production Documents.

Glossary.

Index.

MARK SONDER, MM, CSEP, is founder and CEO of Mark Sonder Productions, a leader in providing headline entertainment and production services for special events. Recognized as an industry expert, he is a highly sought after speaker and is on the faculty of The George Washington University.