On Target: How the Worlds Hottest Retailer Hit a Bulls–Eye

PRAISE FOR On Target
"A retailing dynasty, spanning a century and four generations, and still a hot–shot winner: that makes fascinating reading. Throw in legendary names, bare–knuckle business battles, and the discount wars, and you have a textbook that reads like a novel. On Target is a winner itself."
–Stuart Varney
Anchor, Wall Street Journal Editorial Board with Stuart Varney on CNBC
"An enlightening look at the history and culture of the Target Corporation, with compelling management lessons for all retailers."
–Kevin Kelleher, Chief Financial Officer, Sony Music Entertainment
"On Target is the perfect book to read for inspiration on how to connect with theAmerican consumer. It is an insightful study of a successful corporation and what made it that way. The book will become ‘the bible’ for a generation that wants to understand their own spending habits or tap into the culture of American retailing. Rowley artfully gets behind the business decisions that keep Target’s products ahead of the curve and connecting emotionally with its customers. For anyone who considers themselves a creative, marketing or innovative thinker, this is a rich read indeed."
–Lucy Danziger, Editor in Chief, Self Magazine

Spis treści:
Acknowledgments.
Introduction.
Chapter 1. The Target Difference.
Chapter 2. The Right Stuff.
Chapter 3. Inside the Mind of the Bargain Hunter.
Chapter 4. Advertising and Promotion.
Chapter 5. Service and Technology.
Chapter 6. The Legend of George Draper Dayton.
Chapter 7. The Next Generation.
Chapter 8. Management Excellence.
Chapter 9. Guides for Growth.
Chapter 10. Philanthropy.
Chapter 11. Challenges.
Appendix A. Target Corporation Financial Facts.
Appendix B. Target Corporation Historic Highlights.
Notes.
Index.

Nota biograficzna:
LAURA ROWLEY is an award–winni ng television and print journalist specializing in business. She is the personal finance and career columnist for Self magazine. Her work has also appeared in the New York Times, Parents, and Newsweek. She spent five years with CNN business news in New York. She produced live segments and reported on air for Your Money and Business Unusual. For the latter program, she profiled numerous Fortune 500 companies including Walgreen, Tupperware®, and DeVry, Inc. Rowley has also appeared on Good Morning America, Oxygen Media, and CNBC.

Okładka tylna:
PRAISE FOR On Target
"A retailing dynasty, spanning a century and four generations, and still a hot–shot winner: that makes fascinating reading. Throw in legendary names, bare–knuckle business battles, and the discount wars, and you have a textbook that reads like a novel. On Target is a winner itself."
–Stuart Varney
Anchor, Wall Street Journal Editorial Board with Stuart Varney on CNBC
"An enlightening look at the history and culture of the Target Corporation, with compelling management lessons for all retailers."
–Kevin Kelleher, Chief Financial Officer, Sony Music Entertainment
"On Target is the perfect book to read for inspiration on how to connect with theAmerican consumer. It is an insightful study of a successful corporation and what made it that way. The book will become ‘the bible’ for a generation that wants to understand their own spending habits or tap into the culture of American retailing. Rowley artfully gets behind the business decisions that keep Target’s products ahead of the curve and connecting emotionally with its customers. For anyone who considers themselves a creative, marketing or innovative thinker, this is a rich read indeed."
–Lucy Danziger, Editor in Chief, Self Magazine