Dollars and Events: How to Succeed in the Special Events Business

"There is no one more qualified to write a book on how to succeedin the special events business than Joe Goldblatt and FrankSupovitz. Joe Goldblatt, one of the industry’s pioneers andvisionaries, has truly legitimized what has been a cottageindustry and today is a huge global business that producesresults. This work will ‘shift the gear’ to greaterawareness and professionalism for those in this business today andthose who want to be a part of its future." William Morton,Chairman and Chief Executive, The Jack Morton Company "Dr.Goldblatt has been instrumental in defining event management as anindustry and a profession. This book takes the process another stepfurther by providing a specific road map to becoming a financiallysuccessful event professional. A must read for anyone in and aroundthe business of events." John Baragona, Publisher, EventSolutions "A practical, thorough, and inspirational how–to guidefor the industry." Kate Fitzgerald, Editor, Advertising AgeStart, grow, and manage your special events career! To succeed inthe world of special events management, you need to develop a vastarray of skills and acquire a broad knowledge base that coverseverything from planning and management to consulting, production,lighting and sound, decor, catering, and more. You’ll alsoneed the critical business know–how that will enable you to plot acourse for success, measure your progress along that course, andadapt to changes in the business environment along the way. Inshort, you need Dollars and Events. The first and only book writtenspecifically for aspiring and established special eventsprofessionals, Dollars and Events provides all the information youneed to start, grow, and manage a special events–related businessor career. You’ll learn how to develop a vision, a mission,and a strategy; manage your finances; find the capital you need;create a marketing plan; and hire and keep employees that will helpyour business thrive. You’ll also find: Advice and direction from outstanding special eventsentrepreneurs and intrepreneurs Help in adapting proven business concepts such as benchmarking,best practices, and quality teams to your business or career End–of–chapter activities to help you learn by doing Whether you are starting your own special events business, runningor working in an established firm, or involved in the specialevents department of a large corporation, this book gives you thetools you need to advance your business, enhance your careeropportunities, and enrich yourself and your clients both now and inthe future.

Choosing Success.

Vision, Mission, Strategic Planning.

The Event Business Audit.

Research.

Dollar Wise.

Finding Capital.

Monitoring Success.

The Marketing Plan.

Finding and Keeping Great People.

Achieving Success.

Appendix.

Index.