Re–Wiring Business: Uniting Management and the Web

Boost Efficiency, Sales, and Profits by, Unleashing the Power of Web Technology "Forget Web hype, Internet academia, and all the new technology books you′ve read before. This one really delivers. The authors have created a practical and useful set of tools any CEO, manager, or entrepreneur can use to empower their organizations and themselves. I′m sending copies to all of my companies." –Ed Bennett, Chairman Prodigy Ventures "In this well–written and easy–to–read book, McEachern and O′Keefe help the business manager keep pace with technology and ahead of the competition by showing how business innovators have parlayed Internet technology into business advantage. McEachern and O′Keefe provide insight into how business can leverage the Internet as a powerful commercial tool and strategic weapon." –George Tillmann, Vice President Booz ? Allen & Hamilton "Re–Wiring Business gives us the opportunity to not repeat our mistakes by focusing on the Internet as a fantastic communications tool that can increase worker productivity, raise service levels, and allow all who need information to have access to it." –Phyllis K. Sokol, Director of Educational Services for the Commerce Enterprise Business Unit, Sterling Commerce "A powerful reference for companies who are competing in the digital age, this book comes at an intriguing time in business and addresses many of the trends and issues facing organizations today." –Cheryl Currid, President, Currid & Company

Spis treści:
Liftoff.
Strategic Matters.
Re–Engineering the Re–Wired Corporation.
The Network Inside.
Marketing in the Marketspace.
The Medium Is the Message.
Strategies for Net Retailing.
Business to Business.
Getting Paid.
The Re–Wired Business.
Notes.
References.
Index.

Nota biograficzna:
TIM MCEACHERN is founder and President of One World Interactiv e, developers of Web sites for a number of Fortune 500 companies. BOB O′KEEFE is Professor of Information Services Management at Brunel University in London and has been visiting professor at the Rensselaer Polytechnic Institute′s Lally School of Management and Technology. Together, McEachern and O′Keefe created Net Value, an online newsletter that was a business pick of the week on the Microsoft Network and site of the month in Information Week.

Okładka tylna:
Boost Efficiency, Sales, and Profits by, Unleashing the Power of Web Technology "Forget Web hype, Internet academia, and all the new technology books you′ve read before. This one really delivers. The authors have created a practical and useful set of tools any CEO, manager, or entrepreneur can use to empower their organizations and themselves. I′m sending copies to all of my companies." –Ed Bennett, Chairman Prodigy Ventures "In this well–written and easy–to–read book, McEachern and O′Keefe help the business manager keep pace with technology and ahead of the competition by showing how business innovators have parlayed Internet technology into business advantage. McEachern and O′Keefe provide insight into how business can leverage the Internet as a powerful commercial tool and strategic weapon." –George Tillmann, Vice President Booz ? Allen & Hamilton "Re–Wiring Business gives us the opportunity to not repeat our mistakes by focusing on the Internet as a fantastic communications tool that can increase worker productivity, raise service levels, and allow all who need information to have access to it." –Phyllis K. Sokol, Director of Educational Services for the Commerce Enterprise Business Unit, Sterling Commerce "A powerful reference for companies who are competing in the digital age, this book comes at an intriguing time in business and addresses many of the trends and issues facing organizations toda y." –Cheryl Currid, President, Currid & Company