Orchestrating Success: Improve Control of the Business with Sales & Operations Planning

The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company′s business plan and each department′s operations, accurately anticipate changes in customer′s needs and significantly improve a firm′s competitive position with an enhanced level of customer satisfaction.

Spis treści:
Working in Concert.
Synchronizing with the Marketplace.
Conducting the Process.
Establishing Responsibilities.
Preparing the Data.
Operating the Process.
Implementing the Process.
Appendices.
Index.