The New Publicity Kit

A public relations specialist with over 40 years of experience provides up–to–the–minute information on existing and emerging forms of media. Contains excellent guidance on how to effectively handle and use electronic newspapers and cable TV. Actual releases from professional publicists enable readers to utilize these samples in order to prepare top–quality press releases. Features advice on how to get along with the news media, prepare press kits and hold a press conference, photo transmissions, statistics on media readers, viewers and listeners plus reasons why releases are rejected and how to avoid them.

Spis treści:
Media Are Reinventing Themselves.
Analysis of a News Story.
Basic Steps to a Successful Publicity Program.
Your Media List.
Media Relations.
Publicity Releases.
Feature–News Stories.
A Copycatter′s Primer.
Copy Preparation for Hard–Copy News Releases.
Publicity Photos.
Hard–Copy Press Kit Preparation.
Press Conferences.
Staged Events.
Wire Services and Syndicates.
Broadcast Publicity.
What You Should Know About Video and Radio News Releases.
Do–It–Yourself Advertising in Print Media.
Do–It–Yourself Broadcast Advertising.
Anatomy of a Newspaper.
Appendices.
Glossary.
Index.