How to Make Money Using Etsy: A Guide to the Online Marketplace for Crafts and Handmade Products

"If you want to learn solid techniques to get noticed online, spend time with expert Etsy seller, Tim Adam. Tim is up on the latest how–tos, plus his passion to share his knowledge will get you motivated and improve your online presence and sales."—Alison Lee, host of CRAFTCAST
"Tim Adam is a real voice for the handmade community online, always atthe cutting edge of news, ideas, andprogress. His information and communication style have made him an authority on successto a whole new generation of artists andcrafters. Tim seeks to combine innovationwith the age–old art of craft—a beautiful combination."—Tara, Scoutiegirl.com
"I met Tim on the Etsy forums in early 2008, when he was working on Vol. III of The Handbook to Handmade. At the time, I felt as if I had hit a pulse, a heartbeatinto Etsy. How right I was! Tim has been in the rightplace at the right time and has skyrocketed past all ofus! In flight, he brought me up to speed on the basics, startingwith copy/paste. We moved on to the ′how tos′ of blogging, virtual links, Google Analytics, and keywords for my Etsyshops to be on the top of the search engines, Facebook, Twitter,Handmadeology, and most important, linkingeverything back to Etsy. I am delighted for Tim′stremendous success, and, even more so, to call him′friend.′ "—Amy Lilley, Amy Lilley Photography (Etsy seller)

Spis treści:
Preface.
Introduction.
Chapter 1 All About Etsy.
Etsy Defined – Etsy terms you should know.
The Etsy Community.
Chapter 2 Getting To Know You and Your Product.
Basic product questions.
Marketing and Branding.
General Online Selling.
Product Research.
Google Trends.
eBay Pulse.
Etsy Search.
Chapter 3 Your Etsy Shop Set up.
SEO Defined.
Keyword Research.
Working through Your Etsy. 
Chapter 4 Listing Your First Item.
Where is the Etsy title tag found?
Shipping.
Uploading pictures.
Chapter 5 Four–Step Game Plan For More Views.
Etsy Forums.
Blogging.
Twitter.
Facebook.
Chapter 6 Advanced SEO For Your Etsy Shop.
Keyword research and placement.
Competition.
Global Monthly Searches.
Key Phrase Evaluation.
Increasing your Google Rank with Quality Backlinks.
Chapter 7 Handmade Blogging Essentials.
Essentials for Blogging in the Handmade Scene. 
20 Tips for Handmade Blogging Success. 
Top Blogger Interview Sum–up.
20 Tips Expanded. 
Chapter 8 Twitter For Etsy Sellers.
Quick Twitter Terms You Should Know.
Quick Twitter Overview..
Chapter 9 Facebook For Handmade.
Facebook Stats.
Facebook Terms.
Fan Page versus Personal Profile.
Fan Page versus Facebook Groups.
Promoting Your Products and Links on Facebook.
FacebookInsights.
Promoting Your Facebook Fan Page. 
Final Words.
Chapter 10 Top Etsy Seller Interviews.
Conclusion.
About the Author.
Index.

Nota biograficzna:
Timothy Adam teaches people how to use Etsy.com through his web– site Handmadeology.com. He is a self–taught metal artist and modern metal furniture designer, and since 2007, his products have sold around the world through his successful Etsy shop.

Okładka tylna:

"If you want to learn solid techniques to get noticed online, spend time with expert Etsy seller, Tim Adam. Tim is up on the latest how–tos, plus his passion to share his knowledge will get you motivated and improve your online presence and sales."—Alison Lee, host of CRAFTCAST
"Tim Adam is a real voice for the handmade community online, always atthe cutting edge of news, ideas, andprogress. His information and communication style have made him an authority on successto a whole new generation of artists andcrafters. Tim seeks to combine innovati onwith the age–old art of craft—a beautiful combination."—Tara, Scoutiegirl.com
"I met Tim on the Etsy forums in early 2008, when he was working on Vol. III of The Handbook to Handmade. At the time, I felt as if I had hit a pulse, a heartbeatinto Etsy. How right I was! Tim has been in the rightplace at the right time and has skyrocketed past all ofus! In flight, he brought me up to speed on the basics, startingwith copy/paste. We moved on to the ′how tos′ of blogging, virtual links, Google Analytics, and keywords for my Etsyshops to be on the top of the search engines, Facebook, Twitter,Handmadeology, and most important, linkingeverything back to Etsy. I am delighted for Tim′stremendous success, and, even more so, to call him′friend.′ "—Amy Lilley, Amy Lilley Photography (Etsy seller)