Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity

Praise for Disciplined Dreaming
"In today′s fiercely competitive global marketplace the most important resource any business has is the creative thinking of its people. In Disciplined Dreaming, Josh Linkner lays out a road map that will guide individuals, teams, and companies to higher levels of creativity. It is a journey that will lead to better ideas and breakthrough thinking—and those who take it will also have a lot of fun along the way."—Bill Ford, executive chairman, Ford Motor Company
"Disciplined Dreaming is a road map to new ideas, and helps business leaders at all levels unleash their creativity in order to reach their full potential. This important and thoughtful book is a must–read to compete in the next era of business and life."—Charlene Li, founder, Altimiter Group, and author, Groundswell and Open Leadership
"At Zappos, one of our core values is to be adventurous, creative, and open–minded. Disciplined Dreaming can help spark your creative potential."—Tony Hsieh, CEO, Zappos.com, and author, Delivering Happiness
"Josh Linkner is a tremendous business leader who has established a successful and sustainable company, as well as a culture that nurtures employees to help them maximize their potential." —Jennifer M. Granholm, governor, State of Michigan
"There′s a lot business people can learn from jazz musicians. The days of managing by musical score are gone—today, victory goes to the improviser. If you are not tinkering with your business every day, sooner or later the markets will begin to tinker with you—and it won′t be pleasant. Disciplined Dreaming helps you avoid these pitfalls and provides a systematic approach to becoming that winning improviser."—Keith McFarland, author, The Breakthrough Company and Bounce
"The creativity gap is real and it′s getting worse. Josh Linkner challenges you to become a disruptive force for change, and I hope you will. " –Seth Godin

Spis treści:
Preface.
Introduction.
1 The Case for Creativity.
2 Disciplined Dreaming: Your System for Creativity.
Step 1: Ask.
3 Defining the Creativity Challenge.
4 Driving Curiosity and Awareness.
Step 2: Prepare.
5 Gaining the Keys to a Creative Mind and Culture.
6 Preparing Your Environment to Promote Creative Passion.
Step 3: Discover.
7 Discovering the Ways of Creativity.
Step 4: Ignite.
8 Generating Creative Sparks.
9 Igniting the Sparks of Creativity: The Eight Most Powerful Ideas.
Step 5: Launch.
10 Bringing Your Ideas to Life: The Launch.
Epilogue: The Power of One.
Appendix A: The Top Six Creativity Myths (and Truths).
Appendix B: Additional Warm–Up Exercises to Jump–Start Creativity.
Notes.
Acknowledgments.
About the Author.
Index.

Nota biograficzna:

Josh Linkner is founder and chairman of ePrize, a dominant player in the promotions industry serving 74 of the top 100 brands. He is a four–time entrepreneur, venture capitalist, accomplished jazz musician, and highly sought–after keynote speaker. He has won several business, technology, and design awards, including the Ernst & Young Entrepreneur of the Year Award, Crain′s 40 under 40, Automation Alley′s CEO of the Year, and the Detroit Executive of the Year.
For more information, please visit www.joshlinkner.com

Okładka tylna:

Praise for Disciplined Dreaming
"In today′s fiercely competitive global marketplace the most important resource any business has is the creative thinking of its people. In Disciplined Dreaming, Josh Linkner lays out a road map that will guide individuals, teams, and companies to higher levels of creativity. It is a journey that will lead to better ideas and breakthrough thinking—and those who take it will also have a lot of fun along t he way."—Bill Ford, executive chairman, Ford Motor Company
"Disciplined Dreaming is a road map to new ideas, and helps business leaders at all levels unleash their creativity in order to reach their full potential. This important and thoughtful book is a must–read to compete in the next era of business and life."—Charlene Li, founder, Altimiter Group, and author, Groundswell and Open Leadership
"At Zappos, one of our core values is to be adventurous, creative, and open–minded. Disciplined Dreaming can help spark your creative potential."—Tony Hsieh, CEO, Zappos.com, and author, Delivering Happiness
"Josh Linkner is a tremendous business leader who has established a successful and sustainable company, as well as a culture that nurtures employees to help them maximize their potential." —Jennifer M. Granholm, governor, State of Michigan
"There′s a lot business people can learn from jazz musicians. The days of managing by musical score are gone—today, victory goes to the improviser. If you are not tinkering with your business every day, sooner or later the markets will begin to tinker with you—and it won′t be pleasant. Disciplined Dreaming helps you avoid these pitfalls and provides a systematic approach to becoming that winning improviser."—Keith McFarland, author, The Breakthrough Company and Bounce
"The creativity gap is real and it′s getting worse. Josh Linkner challenges you to become a disruptive force for change, and I hope you will." –Seth Godin