Autor: Chris Thomas, Bill Hansen
Wydawca: Wiley
Dostępność: 3-6 tygodni
Cena: 392,70 zł
Przed złożeniem zamówienia prosimy o kontakt mailowy celem potwierdzenia ceny.
ISBN13: |
9780470889718 |
ISBN10: |
0470889713 |
Autor: |
Chris Thomas, Bill Hansen |
Oprawa: |
Hardback |
Rok Wydania: |
2013-01-22 |
Numer Wydania: |
3rd Edition |
Ilość stron: |
560 |
Wymiary: |
245x193 |
Tematy: |
VB |
A revised and updated edition of your practical guide to starting and running an off–premise catering business
For nearly two decades, Off–Premise Catering Management has been the most trusted resource for professional and aspiring caterers who want practical, real–world guidance on setting up and operating their own business. This comprehensive resource covers every aspect of the off–premise caterer′s job including menu planning, pricing, food and beverage service, equipment, packing, delivery, and set–up logistics. It also covers wider business considerations such as legal issues, finances, human resources, marketing, and health and safety regulations.
This newly updated Third Edition includes new content and coverage on "green" practices, current food trends, the latest equipment, website development, and social media marketing. It also features an entirely new chapter on beverage service that includes off–premise bar set–up, contemporary cocktail ingredients, and guidance on selecting the right beers and wines for events.
With a wealth of practical forms, schedules, and checklists to illustrate examples and reinforce key concepts, Off–Premise Catering Management, Third Edition is an excellent study resource, as well as an on–the–job reference for practicing caterers. Whether you′re already in the business or just starting out, this comprehensive, trustworthy guide offers everything you need to succeed.
Acknowledgments
Chapter 1. Introduction to Off–Premise Catering Management
Chapter 2. Getting Started: Laws, Locations, and Contracts
Chapter 3. Menu Planning
Chapter 4. Beverage Service
Chapter 5. Catering Equipment
Chapter 6. Logistics for Off–Premise Catering
Chapter 7. Human Resources
Chapter 8. The Show
Chapter 9. Marketing
Chapter 10. Pricing Off–Premise Catered Events
Chapter 11. Purchasing, Receiving, and Storing Foods
Chapter 12. Sanitation and Safety
Chapter 13. Accessory Services and Special Themes
Chapter 14. Budgeting, Accounting, and Financial Management
Index
Chris Thomas has been a writer for more than 30 years, specializing in food and wine topics. A former restaurant critic, she is the coauthor of 15 books, including The Bar and Beverage Book and Design and Equipment for Restaurants and Foodservice.
Bill Hansen is a 40–year veteran of the catering industry and the CEO of Bill Hansen Catering in Miami, Florida.
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