Autor: Sean Masaki Flynn
Wydawca: Wiley
Dostępność: 3-6 tygodni
Cena: 137,55 zł
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ISBN13: |
9780470879481 |
ISBN10: |
0470879483 |
Autor: |
Sean Masaki Flynn |
Oprawa: |
Paperback |
Rok Wydania: |
2011-04-08 |
Numer Wydania: |
2nd Edition |
Ilość stron: |
408 |
Wymiary: |
234x187 |
Tematy: |
KC |
Grasp the history, principles, theories, and terminology of economics
Want to know more about the recent financial crisis and the steps taken to repair it? Packed with information and relevant new examples from today′s economy, this updated, best–selling guide gives you a straightforward, easy–to–grasp understanding of how the economy functions — and how it influences personal finances.
The science of scarcity — discover how economics is all about scarcity, and how it forces people to make tradeoffs for desired goods and services
Oh, behave! — learn about theories on behavior (micro–economics) to better understand what motivates a firm to produce a given output, and how buyers and sellers interact in markets to distribute that output
Put it to the test — find out how to apply theories onmicroeconomics to shed light on real–world scenarios, likethe high cost of health insurance, why it′s so hard to find aquality used car, and much more
Get the big picture — take a look at the economy from the top (macroeconomics) to find out how economic growth andstability is dealt with at national and international levels
Open the book and find:
How the government fightsrecessions and unemployment
Why international trade is good for nations (and individuals)
What′s behind the goods andservices you might take for granted
Reasons monopolies are bad
Who is controlling your money (and inflation)
Policies that can cause more harm than good
How the simple "supply anddemand" model easily explains the price of everything
The effects of taxation on society
Learn to:
Decipher consumer behavior
Use the model of supply and demand
Identify factors that lead to inflation
Understand fiscal and monetary policies
Spis treści:
Intr
oduction.
Part I: Economics: The Science of How People Deal with Scarcity.
Chapter 1: Discovering What Economics Is and Why You Should Care.
Chapter 2: Cookies or Ice Cream? Exploring Consumer Choices.
Chapter 3: Producing the Right Stuff the Right Way to Maximize Human Happiness.
Part II: Microeconomics: The Theories of Consumer and Firm Behavior.
Chapter 4: Supply and Demand Made Easy.
Chapter 5: Getting to Know Homo Economicus, the Utility–Maximizing Consumer.
Chapter 6: The Core of Capitalism: The Profi t–Maximizing Firm.
Chapter 7: Why Economists Love Free Markets and Competition.
Chapter 8: Monopolies: How Badly Would You Behave If You Had No Competition?
Chapter 9: Oligopoly and Monopolistic Competition: Middle Grounds.
Part III: Applying the Theories of Microeconomics.
Chapter 10: Property Rights and Wrongs.
Chapter 11: Market Failure: Asymmetric Information and Public Goods.
Chapter 12: Taking the Pulse of Health Economics and Finance.
Part IV: Macroeconomics: The Science of Economic Growth and Stability.
Chapter 13: Measuring the Macroeconomy: How Economists Keep Track of Everything.
Chapter 14: Infl ation Frustration: Why More Money Isn′t Always a Good Thing.
Chapter 15: Understanding Why Recessions Happen.
Chapter 16: Fighting Recessions with Monetary and Fiscal Policy.
Chapter 17: Grasping the Origins and Aftermath of Financial Crises.
Part V: The Part of Tens.
Chapter 18: Ten Seductive Economic Fallacies.
Chapter 19: Ten Economic Ideas to Hold Dear.
Chapter 20: Ten Great Ways to Become Informed about Economic Issues.
Appendix: Glossary.
Index.
Nota biograficzna:
Sean Flynn, PhD, is an assistant professor of economics at Scripps College in Claremont, California. He is an active resource on the topic of economics in both the academic community and the media. He has been a g
uest expert on NPR and has been interviewed for articles on Forbes.com.
Okładka tylna:
Grasp the history, principles, theories, and terminology of economics
Want to know more about the recent financial crisis and the steps taken to repair it? Packed with information and relevant new examples from today′s economy, this updated, best–selling guide gives you a straightforward, easy–to–grasp understanding of how the economy functions — and how it influences personal finances.
The science of scarcity — discover how economics is all about scarcity, and how it forces people to make tradeoffs for desired goods and services
Oh, behave! — learn about theories on behavior (micro–economics) to better understand what motivates a firm to produce a given output, and how buyers and sellers interact in markets to distribute that output
Put it to the test — find out how to apply theories onmicroeconomics to shed light on real–world scenarios, likethe high cost of health insurance, why it′s so hard to find aquality used car, and much more
Get the big picture — take a look at the economy from the top (macroeconomics) to find out how economic growth andstability is dealt with at national and international levels
Open the book and find:
How the government fightsrecessions and unemployment
Why international trade is good for nations (and individuals)
What′s behind the goods andservices you might take for granted
Reasons monopolies are bad
Who is controlling your money (and inflation)
Policies that can cause more harm than good
How the simple "supply anddemand" model easily explains the price of everything
The effects of taxation on society
Learn to:
Decipher consumer behavior
Use the model of supply and demand
Identify factors that lea
d to inflation
Understand fiscal and monetary policies
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