Smart Giving Is Good Business: How Corporate Philanthropy Can Benefit Your Company and Society

Praise for Smart Giving Is Good Business
"Smart Giving is essential both for corporate and nonprofit leaders. Strengthening the partnership between the business and nonprofit community is vital, but very challenging. Curt Weeden makes our job much easier with persuasive analysis and valuable advice."—Diana Aviv, president and CEO, Independent Sector
"Smart Giving tackles tough issues that often become roadblocks to strategic and effective corporate philanthropy. Both businesses and nonprofit organizations stand to gain enormous benefits from the wisdom and practical guidance offered in this book." —Ben Packard, vice president, global responsibility, Starbucks
"Smart Giving stresses both the business case for corporate engagement and the impact of unleashing the power of human capital on the critical challenges of our communities and our time."—Michelle Nunn, CEO, Points of Light Institute, and cofounder, HandsOn Network
"Weeden does it again! This is a must–read for the corporate leaders who seek to craft contributions strategies that are both aligned and relevant to the mission of their enterprises and capable of producing accountable private results and beneficial social returns."—Alfred E. Osborne, Jr., senior associate dean and professor, UCLA Anderson School of Management
"Smart Giving provides practical advice on when, where, and how to use a foundation as a vehicle for corporate giving. At any stage in your philanthropic mission, this book helps you to stay on–mission and transparent to stakeholders."—Steve Gunderson, president and CEO, Council on Foundations
"Curt Weeden has given us an important, practical guide on how to plan, make, and measure philanthropic investments that really pay off for shareholders and society." —William Novelli, distinguished professor, Georgetown University, and CEO (retired), AARP
"This book has provided a wealth of practical suggestions for strategic cor porate social responsibility programs and for those who interact with them."—Mike Critelli, chairman and CEO (retired), Pitney Bowes

Spis treści:
Introduction: Why More Corporations Are Giving Less.
1. Why Should a Business Give at All?
2. What′s the Right Amount to Give?
3. Who Decides What Gets Funded?
4. What′s the Right Role for the CEO?
5. Who Should Administer Company Donations?
6. Does a Company Need a Foundation?
7. Should a Company Donate Products or Services?
8. How Much Should a Company Donate for Dinners and Events?
9. Should a Company Fund the United Way, or Are There Better Alternatives?
10. How Should a Company Respond to a Disaster?
11. Can a Company Measure What Works?
12. How Should a Company Communicate Its Contributions Commitments?
13. What If a Company′s Profits Tank?
14. Conclusion: The Nun′s Tzedakah.
Bibliography.
About the Author.
Businesses Index.
Nonprofit Organizations Index.
Index.

Nota biograficzna:

Curt Weeden is president of the consulting firm Business and Nonprofit Strategies, Inc. and a popular writer and speaker on the topics of philanthropy and corporate social responsibility. He founded and served as CEO of the Association of Corporate Contributions Professionals, a national organization representing corporate contributions, community relations, and employee volunteer executives. Weeden is a former Johnson & Johnson vice president who managed that corporation′s philanthropy program.

Okładka tylna:

Praise for Smart Giving Is Good Business
"Smart Giving is essential both for corporate and nonprofit leaders. Strengthening the partnership between the business and nonprofit community is vital, but very challenging. Curt Weeden makes our job much easier with persuasive analysis and valuable advice."—Diana Aviv, president and CEO, Independent Sector
"Smart Givi ng tackles tough issues that often become roadblocks to strategic and effective corporate philanthropy. Both businesses and nonprofit organizations stand to gain enormous benefits from the wisdom and practical guidance offered in this book." —Ben Packard, vice president, global responsibility, Starbucks
"Smart Giving stresses both the business case for corporate engagement and the impact of unleashing the power of human capital on the critical challenges of our communities and our time."—Michelle Nunn, CEO, Points of Light Institute, and cofounder, HandsOn Network
"Weeden does it again! This is a must–read for the corporate leaders who seek to craft contributions strategies that are both aligned and relevant to the mission of their enterprises and capable of producing accountable private results and beneficial social returns."—Alfred E. Osborne, Jr., senior associate dean and professor, UCLA Anderson School of Management
"Smart Giving provides practical advice on when, where, and how to use a foundation as a vehicle for corporate giving. At any stage in your philanthropic mission, this book helps you to stay on–mission and transparent to stakeholders."—Steve Gunderson, president and CEO, Council on Foundations
"Curt Weeden has given us an important, practical guide on how to plan, make, and measure philanthropic investments that really pay off for shareholders and society." —William Novelli, distinguished professor, Georgetown University, and CEO (retired), AARP
"This book has provided a wealth of practical suggestions for strategic corporate social responsibility programs and for those who interact with them."—Mike Critelli, chairman and CEO (retired), Pitney Bowes