Mms: Technologies, Usage and Business Models

MMS will reshape mobile communication, making it more personal, versatile, and expressive than ever before.
Drawing on the authors’ hands–on experience in developing, billing and delivering Multimedia Messaging Services (MMS), this innovative book addresses how MMS will affect existing network and business infrastructures. It demonstrates how the technologies and standards impact current business models of companies across the value chain, be they mobile operators, service providers, content providers, handset manufacturers or equipment vendors.
Read MMS – Technologies, Usage and Business Models for:An understanding of the standards and technologies that underpin the delivery of services – both at the application and network layersAn overview of the different players, their contribution to the value chain and the challenges they faceAn insight into the fundamental changes to mail and billing systems for MMSGuidance on regulatory requirementsInformation on the technologies that ensure user uptake (such as security, location information, personalisation and context awareness)A review of interoperability issues and usage scenarios
"…this is not about putting a technology into a pocket, but about delivering a service to customers while mobile." Daniel Ralph and Paul Graham

Spis treści:
About the Authors.
How This Book Is Organized.
Acknowledgements.
PART I: MOBILE MESSAGING BUSINESS CHALLENGES.
1. Multimedia Messaging Overview.
2. The Multimedia Messaging Value Chain.
PART II: THE TECHNOLOGIES OF MULTI MEDIA MESSAGING.
3. A Standards–based Approach.
4. Application Layer.
5. Network Layer.
PART III: MULTI MEDIA MESSAGING SERVICES TODAY AND TOMORROW.
6. Multimedia Messaging Services Today and Tomorrow.
7. Future Recommendations.
Table of Infrastructure, Content and Software Vendors.
Glossary.
Standards and Specifications.
Websites.
Industrial Fora, Regulatory Organizations and Other Relevant Initiatives.
References.
Index.

Nota biograficzna:
Daniel Ralph is an engineering manager at Btexact Technologies, where he is responsible for a number of projects in the mobile applications arena. He currently consults and project–manages application development, application integration and systems migration, and is also interested in the wider commercial, social and political implications association with the impact of knowledge society.
Daniel received his masters degree in Telecommunications Engineering at University College London. He also holds a BSc(Hons) in Computer Science from the Open University. He is a member of the British Computer Society and is a chartered engineer. He has authored a number of journal papers and presented at conferences on the subject of delivering services via mobility portal and technologies of the mobile internet.
Paul Graham is an engineering manager at eServGlobal, where he is responsible for a number of projects associated with the development of Intelligent Network Services and mobile applications.
Paul received his master’s degree in Telecommunications Technology at Aston University. He also holds a BEng in Electronics from Southampton University. He is a member of the IEE and has vast experience in the telecommunications industry, having served three years at BT’s research facility at Martlesham Health (near Ipswich), followed by five years working for G8 Labs/eServGlobal. This includes periods working for Stratus, Ascend and Lucent Technologies in the USA and throughout Europe. His current interests include next–generation Internet services and mobile services. He specializes in billing systems and data services.


Okładka tylna:
MMS will reshape mobile communication, making it more personal, versatile, and expressi ve than ever before.
Drawing on the authors’ hands–on experience in developing, billing and delivering Multimedia Messaging Services (MMS), this innovative book addresses how MMS will affect existing network and business infrastructures. It demonstrates how the technologies and standards impact current business models of companies across the value chain, be they mobile operators, service providers, content providers, handset manufacturers or equipment vendors.
Read MMS – Technologies, Usage and Business Models for:An understanding of the standards and technologies that underpin the delivery of services – both at the application and network layersAn overview of the different players, their contribution to the value chain and the challenges they faceAn insight into the fundamental changes to mail and billing systems for MMSGuidance on regulatory requirementsInformation on the technologies that ensure user uptake (such as security, location information, personalisation and context awareness)A review of interoperability issues and usage scenarios
"…this is not about putting a technology into a pocket, but about delivering a service to customers while mobile." Daniel Ralph and Paul Graham