Global and Transnational Business: Strategy and Management

This extensively revised and updated second edition of Global and Transnational Business, builds on the success of the first edition in discussing the complex strategic issues involved in global and international business.
Presented within an integrative framework, the authors provide a review of the work of leading authors in the field, and this framework establishes clear linkages between global strategy, global management and global competitiveness. The link is examined between the trend towards the globalization of competition, markets and products, and the need to adopt global or transnational strategies and approaches to management.
The text also includes the following features:Explores key issues in the management and co–ordination of global companiesAnalyses forces at work in the international business environment and their implications for business strategyIncludes revised case studies from different industries which illustrate themes discussed in the text
New content includes coverage of:leadership in transnational organizationscultural issues in international managemententrepreneurship and SMEs in global businesseCommercethe anti–globalization movement.

Spis treści:
Preface to the second edition.
Acknowledgements.
PART I.
1. Strategic and Management Issues in Global and Transnational Business.
PART II.
2. From National Culture to Global Vision.
3. Analysis of the Global Business.
4. Analysis of the Competitive Environment.
5. Analysis of the Global Macroenvironment.
PART III.
6. Global and Transnational Strategy.
7. Global and Transnational Market–servicing Strategies.
8. Global Production and Logistics Management.
PART IV.
9. Global Leadership and Strategic Human Resource Management.
10. Global Technology Management.
11. Global and Transnational Marketing Management.
12. Global Financial Management.
13. Organizational Structure and Control in Global and Transnational Business.
14. Managing Global Mergers, Acquisitions and Alliances.
15. Global Business – Present and Future Trends.
Appendix 1: McDonald’s and Its International Expansion.
Appendix 2: Nike Inc.
Index.

Nota biograficzna:
George Stonehouse is Professor of International Strategic Management and Associate Dean of Newcastle Business School. He is also an Honorary Professor of the State University of Management, Moscow, Russia, and Visiting Professor at the University of International Business and Economics, Beijing, and Zhengzhou University, People’s Republic of China. His research interests are in globalization, knowledge and organizational learning.
Dr. Jim Hamill is Reader in the Department of Marketing at University of Strathclyde. Jim is a Visiting Lecturer at a number of Business Schools in Europe and is widely published in International Marketing, E–business and International Human Resources Management.
Dr. David Campbell is Senior Lecturer in Strategic Management at Newcastle Business School. David’s research interests are in the areas of Strategic Management and Corporate Governance.
Dr. Tony Purdie is Principal Lecturer in Strategic Management and MBA Programme Director at Newcastle Business School. Tony is a Visiting Lecturer at several Business Schools in Europe.

Okładka tylna:
This extensively revised and updated second edition of Global and Transnational Business, builds on the success of the first edition in discussing the complex strategic issues involved in global and international business.
Presented within an integrative framework, the authors provide a review of the work of leading authors in the field, and this framework establishes clear linkages between global strategy, global management and global competitiveness. The link is examined between the trend towards the globalization of competition, markets and products, and the need to adopt global or transnational strategies and approaches to management.
The text also includes the following features:Explores key issues in the management and co–ordination of global companiesAnalyses forces at work in the international business environment and their implications for business strategyIncludes revised case studies from different industries which illustrate themes discussed in the text
New content includes coverage of:leadership in transnational organizationscultural issues in international managemententrepreneurship and SMEs in global businesseCommercethe anti–globalization movement.