m–Profits: Making Money from 3G Services

The money side of mobile services .....
If you need to know all about the business aspects of new wireless services in 3G/UMTS then this is the book for you! It illustrates the revenues, profits and revenue–sharing involved in topics such as m–Commerce, multimedia messaging, mobile advertising, m–Banking, telematics, location based services, B2B, B2C and B2E business services, CRM and ERP business systems, music, gaming, information, entertainment, etc.
m–Profits explains new mobile service phenomena such as micropayments and reachability. With comparisons to the PC and PDA world, m–Profits covers 2G, 2.5G, 3G and 4G cellular, and technologies such as W–LAN (WiFi) and Bluetooth. This volume contrasts the business impacts to network operators, MVNOs, portals, service providers, application developers, content providers and equipment vendors and includes marketing, tariffing and competitiveness.
m–Profits discusses which revenues can be generated, profitably, and how they can be shared and analyses new service propositions, new value systems, new partnerships and new competitive forces that ultimately meet in the 3G environment. This authoritative resource takes the reader on a journey into the near future where a mobile services industry, which started only in 1998, is to reach a Trillion dollars in annual revenues worldwide by 2010.
∗ Discusses the money angle to over 170 new services
∗ Reviews 50 real services from around the world validating concepts in the book
∗ Introduces the 5 M′s of how to create value in mobile services
∗ Explains the Money Migration theory on the evolution of telecoms economics
∗ Presents the Hockey Sticks theory of how revenues and costs relate in 3G
∗ Includes over 10 analogies from other industries to help explain new concepts
∗ Contains over 25 context–specific hints to out fox the competition
Written for the non–technical reader, with a solid business focus m–Profits reveals why the mobile services opportunity is viable even when the current fixed internet business is suffering. If you are a carrier/operator, application developer, MVNO, content provider, banker, regulator, consultant or educator, and looking to cash in on this Trillion Dollar industry: you must read this book!...........

Spis treści:
Foreword.
Acknowledgements.
Intro to m–Profits: Show Me the Money.
Characteristics of Mobile Services: What Makes Them Different.
Mobile Phone the Most Personal Device: Cannot Live Without It.
Micro–payments: The Magical Key to Content Revenues.
The 5 M′s of 3G Services: Recipe for Killer Cocktails.
The Profits of Movement Services: Escaping the Fixed Place.
The Profits of Mobile Services: Expanding the Concept of Time.
The Profits of ′Me′ Services.
The Profits of Money Services: Expending Financial Resources.
The Profits of Machine Services: Empowering Gadgets and Devices.
Money Patterns in Cellular Networks: The ′Hockey Stick′ Curves.
Tariffing: Just Below the Pain Threshold.
Marketing 3G Services.
Competition in 3G Services: More Competitors.
Revenue Sharing and Partnering: When You Cannot Do It Alone.
Business Case of 3G for the Operator: Revenues, Cost and Profitability.
Money Migration: Know the Streams.
4G: What Next?
Postscript: Final Thoughts.
m–Dictionary.
Abbreviations.
Bibliography.
Websites.
Services Index.
Index.

Okładka tylna:
The money side of mobile services .....
If you need to know all about the business aspects of new wireless services in 3G/UMTS then this is the book for you! It illustrates the revenues, profits and revenue–sharing involved in topics such as m–Commerce, multimedia messaging, mobile advertising, m–Banking, telematics, location based se rvices, B2B, B2C and B2E business services, CRM and ERP business systems, music, gaming, information, entertainment, etc.
m–Profits explains new mobile service phenomena such as micropayments and reachability. With comparisons to the PC and PDA world, m–Profits covers 2G, 2.5G, 3G and 4G cellular, and technologies such as W–LAN (WiFi) and Bluetooth. This volume contrasts the business impacts to network operators, MVNOs, portals, service providers, application developers, content providers and equipment vendors and includes marketing, tariffing and competitiveness.
m–Profits discusses which revenues can be generated, profitably, and how they can be shared and analyses new service propositions, new value systems, new partnerships and new competitive forces that ultimately meet in the 3G environment. This authoritative resource takes the reader on a journey into the near future where a mobile services industry, which started only in 1998, is to reach a Trillion dollars in annual revenues worldwide by 2010.
∗ Discusses the money angle to over 170 new services
∗ Reviews 50 real services from around the world validating concepts in the book
∗ Introduces the 5 M′s of how to create value in mobile services
∗ Explains the Money Migration theory on the evolution of telecoms economics
∗ Presents the Hockey Sticks theory of how revenues and costs relate in 3G
∗ Includes over 10 analogies from other industries to help explain new concepts
∗ Contains over 25 context–specific hints to out fox the competition
Written for the non–technical reader, with a solid business focus m–Profits reveals why the mobile services opportunity is viable even when the current fixed internet business is suffering. If you are a carrier/operator, application developer, MVNO, content provider, banker, regulator, consultant or educator, and looking to cash in on this Trillion Dollar in dustry: you must read this book!...........