The Timid Corporation: Why Business is Terrified of Taking Risk

′This book provides a much needed critical intervention in the governance and risk management mania that has characterised corporate regulation in the past ten years. Benjamin Hunt challenges us to reinterpret the mantras of brand management, customer focus, stakeholder dialogue, shareholder value and many more as products of an anxious society populated by defensive corporations, fearful of markets and led by empty political systems. The Timid Corporation is refreshingly provocative, and offers a timely reminder of the paradox of corporate regulation in the post–Enron world which can never restore trust. This book is essential reading for managers, politicians and academics concerned with the consequences of a culture of corporate risk aversion for genuine innovation."
Michael Power, P.D. Leake Professor of Accounting, and Co–Director, ESRC Centre for Analysis of Risk and Regulation, London School of Economics

Spis treści:
Acknowledgements.
Introduction: The Rise of the Cautious Manager.
PART ONE: THE RE–REGULATION OF THE CORPORATION.
The New Dynamic of Regulation.
Self–Regulation: Entrenching Caution.
The Rise of Risk Management.
Managing for Shareholder Value: The New Financial Risk Aversion.
PART TWO: A TIMID APPROACH TO MARKETS.
Industry in Defensive Mode.
The New Obsession with the Customer.
The Dumbing–Down of Innovation.
Fear of Growth.
PART THREE: EXPLAINING AND CHALLENGING RISK AVERSION.
A Crisis of Self–Belief.
Conclusion: Challenging the Culture of Risk Aversion.
Bibliography.
Index.

Nota biograficzna:
Benjamin Hunt is an independent journalist and researcher. He has written for several national newspapers, including Wall Street Journal and Guardian, and numerous specialist journals. He was a contributor to both the Financial Times Mastering Risk series, where he presented his research into the rise of risk manageme nt, and the Financial Times Mastering Management series. He has conducted research for a range of clients in the professional services sector, in business, finance and technology fields.

Okładka tylna:
′This book provides a much needed critical intervention in the governance and risk management mania that has characterised corporate regulation in the past ten years. Benjamin Hunt challenges us to reinterpret the mantras of brand management, customer focus, stakeholder dialogue, shareholder value and many more as products of an anxious society populated by defensive corporations, fearful of markets and led by empty political systems. The Timid Corporation is refreshingly provocative, and offers a timely reminder of the paradox of corporate regulation in the post–Enron world which can never restore trust. This book is essential reading for managers, politicians and academics concerned with the consequences of a culture of corporate risk aversion for genuine innovation."
Michael Power, P.D. Leake Professor of Accounting, and Co–Director, ESRC Centre for Analysis of Risk and Regulation, London School of Economics