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Informacje szczegółowe o książce
The Business of Event Planning: Behind–the–Scenes Secrets of Successful Special Events
ISBN 9780470831885
Autor: Judy Allen
Wydawca: Wiley
Dostępność: 3-6 tygodni
Cena: 164,85 zł
Przed złożeniem zamówienia prosimy o kontakt mailowy celem potwierdzenia ceny.
ISBN13: |
9780470831885 |
ISBN10: |
047083188X |
Autor: |
Judy Allen |
Oprawa: |
Hardback |
Rok Wydania: |
2002-09-17 |
Wymiary: |
235x168 |
Tematy: |
KM |
Practical tools and expert advice for professional event planners
Before planning an event, there is much that must be done behind the scenes to make the event successful. Before any thought is even given to timing or location of the event, before the menus are selected and the decor designed, there are proposals to be written, fees and contracts to be negotiated, and safety issues to be considered. This book takes you behind the scenes of event planning and explains every aspect of organizing and strategic planning. This book will be of value to both the professional event planner and to clients who are dealing with planners.
Its comprehensive coverage includes: how to prepare winning proposals, and how to understand them if you are the client; how to determine management fees; negotiating contracts; safety issues; designing events in multicultural settings; and new technology that makes operations more efficient (such as online registration and response management, database project management tools). The book also includes practical tools such as sample letters of agreement, sample layouts for client proposals, forms, and checklists. Professional event planner Judy Allen offers first–time or professional event planners all the top–class advice they need to make their special events come off without a hitch.
Spis treści:
Preface
Acknowledgements
Chapter 1: The Strategic Planning of Event Design
External Objectives
Internal Objectives
Day One Client Itinerary
Day Two Client Itinerary
Day Three Client Itinerary
Day Four Client Itinerary
Day Five Client Itinerary
Day Six Client Itinerary
Day Seven Client Itinerary
Chapter 2: Preparing the Proposal
The Proposal Request
The Qualification Meeting
The Proposal
Proposal Preparation: The Initial Steps
Making Contact With Key Suppliers
Proposal Preparation
Chapter 3: The Body o
f the Proposal
Cover Letter
Destination Review
Transportation Requirements
Hotel Information
Day–by–Day Detailed Itinerary
Grid
Cost Summary Sheet
Detailed Program Inclusions
Program Options and Enhancements
Company Profile
References
Backup Material
Brining It All Together
Chapter 4: Management Fees
Four Types of Fees
Chapter 5: Contractual Negotiations With Suppliers
Negotiating With Suppliers
Chapter 6: Client Contracts
The Three Rules of Contracts
Areas Covered in the Client Contract
Payment
Liability and Responsibility
Dates and Other Details
Food and Beverage Hazards
Technical Riders and Other Requirements
Doing Your Homework
Chapter 7: Safety and Security
Travel Information
Checklists for Out of Town Events
Ensuring Client Safety
Other Safety Issues
New Areas of Consideration for Safety and Security
Chapter 8: Event Planning Technology Tools and Emerging Trends
Event Planning Technology Options
Chapter 9: Multicultural and Foreign Event Planning
Local Customs, Protocol and Etiquette
Religious Beliefs
Local Cultural and Political Matters
Chapter 10: Event and Program Branding
Establishing a Brand
The Branded Image
Program Branding
The Branding Commitment
Protecting the Client′s Image and Standards
Chapter 11: Conclusion
Appendix
Sample Proposal/Senior Management
Sample Proposal/Incentive Sales Group
Index
Nota biograficzna:
Judy Allen is highly regarded as an expert in the field of event planning. She is founder and President of Judy Allen Productions, a full–service event planning production company that specializes in consulting on strategic event design, as well as in designing, producing, and orchestrating special events worlwide.
Judy has created special events in over thirty countries for up to 2,000 guests at a time. She has designed and produced memorable e
vents such as Michael Eisner′s theatrical premiere for Disney′s Beauty and the Beast, and coordinated Norman Jewison′s 25th anniversary celebration for Fiddler on the Roof. The events she has done range from very exclusive VIP events to multimillion–dollar, multimedia extravaganzas such as new car product launches. Judy has been involved not only in event design, but also in multimedia stage production and show flow.
Judy is the author of Event Planning: The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events (John Wiley & Sons, 2000). She has written a series of weekly columns on event planning for the New York Post Page Six.com, and is a frequent contributor to industry publications such as Meetings and Incentives Magazine.
Judy Allen can be reached at judyallen@on.aibn.com.
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