KFC in China: Secret Recipe for Success

Ranked #5 in INSEAD’s Top Ten Knowledge Articles for Q2 2009
This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China′s competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The successful execution of KFC China′s business strategy has since been rewarded with an unlikely industry leadership position in growth, profitability, market share, and brand recognition in the world′s fastest growing economy.

Spis treści:

PROLOGUE
Chapter One: KFC – Pioneer in China
Chapter Two:Assemble And Retain The Most Qualified Team
Chapter Three: Business Strategy
Chapter Four: Local Partnership, Government Relations, and Crisis Management
Chapter Five:Product and Marketing
Chapter Six: Supply Chain
Chapter Seven: Real Estate Development
Chapter Eight: Operation Excellence
Chapter Nine:  Localization, Innovation and Adaptation
Chapter Ten: Headquarters Support
Chapter Eleven: Leadership with Chinese Characteristics
Chapter Twelve: Past And Future
EPILOGUE